Advertising & Society Quarterly

Call for Papers/Submission

Advertising & Society Quarterly (ASQ) studies the place of advertising in society, culture, history, and the economy. ASQ seeks interdisciplinary manuscripts written in a clear, accessible style for academics, students, and the industry. Although the journal is based in the United States, we seek articles on advertising anywhere in the world. The journal accepts articles using qualitative and/or quantitative methods as long as the focus aligns with the journal’s mission. All methods should be explained thoroughly for a general academic reader.

ASQ welcomes original research articles as well as other pieces that would appear in one of our subject-specific sections: archives, international and global, perspectives from the field, reviews, and teaching. Each of the subject-specific sections has a team of contributing editors overseeing them according to their focus and criteria (please see details for each section below under ASQ Submission Guidelines for Contributing Editor Sections).

All articles in ASQ are subjected to a form of peer review. Only those that meet rigorous standards of peer review and contribute significantly to scholarly knowledge about advertising and its context are published here.

Please direct any questions to Emma Hymas, Managing Editor, at AdSocQuarterly@duke.edu.

ASQ Submission Guidelines for Original Research Articles

ASQ’s main editorial office handles original research articles and the anonymous peer review by which they are evaluated. The suggested length for original research articles is approximately 7,500 words, but longer pieces are accepted as well. The manuscript should be a Word document following the Chicago Manual of Style's humanities style. All video material should be submitted as MPEG files and all images should be submitted in JPEG format.

Please use this portal https://asq.manuscriptmanager.net to submit your manuscript. To get started, you should create a free account or log in to your existing Manuscript Manager account.

Please contact Edward Timke, Co-Editor, at timkeedw@msu.edu for any questions about original research articles.

ASQ Submission Guidelines for Contributing Editor Sections: Archives, Global, Perspectives from the Field, Reviews, Teaching

Submissions and proposals are accepted on a rolling basis. However, priority consideration for each issue follows these deadlines: September 1 for Winter; December 1 for Spring; March 1 for Summer; and June 1 for Fall.

All submissions should use Chicago Manual of Style footnotes to conform with the journal’s overall citation standards and include 100-word bios.

The journal encourages authors to include illustrations in their submissions to enhance the scholarly analysis of advertising’s societal and cultural impact. Images and video clips of ads can be used under educational fair use, given the journal’s academic focus and affiliation with the advertising industry.* Authors should provide provenance in the form of citations for all audiovisual assets.

*The archives section has different conditions regarding permission and fair use. Use assets for which you can grant permission to publish.

Archives Section

This section focuses on shorter articles relating to the important role that archival repositories play in preserving and making accessible advertising material to researchers, students, and the public.

Examples of relevant topics are as follows:

• Exhibit summaries and reviews
• Highlighting collections or specific advertising items found in archives/museums
• Collection strengths of repositories related to advertising
• Academic use of advertising collections
• New digital advertising collections online
• Considerations when donating an advertising collection to a repository
• Using primary advertising resources in the classroom

Articles are 700 to 1,200 words in length. They should include some kernel of information that will enlighten the reader about historic advertising and how it may be used as a resource for researchers. Length requirements can be waived for certain articles in consultation with the editors.

Photos and videos are welcome. Submit three to five high-resolution images (600 dpi or higher) for which you can grant permission to publish. Video sessions (e.g., interview, roundtable, etc.) are also accepted.

For a work in progress, a video session, or a publication idea, please email the proposed idea in detail in an email to archives-editors@aef.com">archives-editors@aef.com For completed drafts ready for submission and review, authors should email their Word document to archives-editors@aef.com. An anonymized version does not need to be sent, as that will be done internally, if applicable.

Contributing Editors

Jacqueline Wachholz
Director, Hartman Center for Sales, Advertising & Marketing History
Duke University

Patti Williams
Head, Archives Center
National Museum of American History, Smithsonian

Please use archives-editors@aef.com for contacting this section about submissions.

Global and InternationalSection

Though it is one of the oldest practices of human communication, advertising—the public dissemination of commercial messages—has significantly evolved during the age of globalization. Colonialism, imperialism, economic and racial capitalism, global trade, and various types of international exchanges have all complicated the nature of advertising as it crosses national, cultural, racial, and ethnic boundaries. This section is devoted to studying advertising and marketing on an international, intercultural, and global scale. We invite research papers, think pieces, pedagogical studies, and curated collections of advertisements to explore topics including (but not limited to) the following:

• Cross-cultural comparisons of advertising histories, texts, networks, strategies, and effects
• Marketing communication as a propagator of power, privilege, and oppression within and across national and cultural boundaries
• Detailed analysis of international and global marketing campaigns
• National, regional, and local governmental regulations over international and global advertising
• Different forms of resistance against transnational corporations and global consumer culture
• New media’s (e.g. the internet, artificial intelligence, virtual/augmented reality) influence on international and global marketing
• Changes in advertising agencies’ creative processes over time, and the creative freedoms or lack thereof “allowed” in different markets
• Representations of groups, cultures, and identities in advertising and their changes over time and across space/markets

Contributing Editors

Christina Knight
UKnight/Mad Women Academy

Xinghua Li
Babson College

Kevin D. Thomas
University of California, Santa Cruz/Race in the Marketplace Research Network

Please use global-editors@aef.com for contacting this section about submissions.

Perspectives from the Field

This section will focus on individual voices, highlighting people who work in the advertising and marketing industries, their ideas, and the outcomes of their work. We will look broadly for diverse participants, including those outside the United States, and include historical as well as contemporary views. Our headnotes will contextualize the industry participants and their stories to ensure that each person’s experience can be understood as influenced by the social, cultural, and economic worlds in which they live.

We plan to present these Perspectives from the Field in a wide range of formats and welcome suggestions of alternatives. Possible formats include:

• Roundtable discussions
• Oral histories that cover a person’s whole career
• Reviews (or author interviews) of novels, biographies, and autobiographies
• Interviews with individuals on a topic
• Several written responses to a question or topic, solicited by the editors
• Short written or audiovisual takes on a topic or question by one individual
• Vignettes, written by editors or others, of a single individual in their workplace

Initial themes might include:

• Regulatory-innovation-consumer triad: Balancing regulation, innovation, and consumer expectations
• Digital marketing and cultural memory: Examining the role of advertising in shaping narratives in the big data era
• Intersectionality in adtech: Bridging diversity, data science, and creative practice in modern advertising
• Gender representations in AI-generated advertising: Evolving portrayals from traditional to digital media

We are glad to work with potential contributors to think through an idea or to locate other professionals or scholars to be collaborators. We would prefer to hear your ideas in the early stages rather than review finished products. So, if you know someone you’d like to interview, let us know or if you want to be interviewed – that would also be great. If there is a topic you’d like to gather a group to discuss, let us know.

Contributing Editors

Cecilia “Ceci” Dones
Columbia University

Deb Morrison
University of Oregon

Susan Smulyan
Brown University

Please use perspectives-editors@aef.com for contacting this section about submissions.

Reviews

This section contains reviews of recent books (sole-authored or edited works), exhibits, programs, or other materials related to the field of advertising.

This section accepts completed review submissions as well as proposals for review. In both cases, the submission should be no longer than 1500 words. Submissions or proposals may also include video-based content, such as interviews with authors or principals and roundtable discussions.

For a work in progress or a publication idea, please email the proposed idea in detail to reviews-editors@aef.com. Please include the journal title (e.g. ASQ or Advertising and Society Quarterly) in your subject line.

For completed drafts ready for submission and review, authors should email their Word document to Katherine Parkin at kparkin@monmouth.edu. An anonymized version does not need to be sent, as that will be done internally, if applicable.

Contributing Editors

Jason P. Chambers
University of Illinois Urbana-Champaign
jpchambe@illinois.edu

Katherine Parkin
Monmouth University
kparkin@monmouth.edu

Please use reviews-editors@aef.com for contacting this section about submissions.

Teaching

The teaching section of Advertising & Society Quarterly is a forum for the presentation and discussion of issues, dilemmas, techniques, and tools for addressing advertising and society in the higher-education classroom. Proposals for presenting innovative teaching materials will be considered.

Descriptions, explanations, and evaluations of innovative teaching-oriented materials focused on advertising pedagogy, especially involving the broader issues of advertising and society, may be submitted for consideration to the section editors. Submissions may also explore the pedagogical preparation of advertising and strategic communication professionals. This call for proposals welcomes materials that equip students to navigate the complexities of today’s consumer and commercial landscape, technological advancements, environmental challenges, and the advertising industry's responsibility for representation, sustainability, and inclusion within society. /

Examples include teaching exercises, assignments, units, and syllabi that encourage critical analysis, creativity and ethical consideration.

Submit proposals to teaching-editors@aef.com in a Word document. An anonymized version does not need to be sent, as that will be done internally, if applicable.

Elements of the proposal include:

• Complete contact information of the submitters, and bios.
• An explanation of the pedagogic issue that the proposed materials address and the ways in which the materials are innovative; detailed descriptions of the materials, appropriate courses, and any assessment information; and short bios of any participants beyond the submitter(s). This section should not exceed 750 words.
• Materials that include an audio-visual component are encouraged.

Contributing Editors

Joanna L. Jenkins, PhD
St. Joseph’s University/Rutgers University

Matthew P. McAllister
Penn State

Please use teaching-editors@aef.com for contacting this section’s editors about submissions.