Call for Papers/Submission

Advertising & Society Quarterly (ASQ) studies the place of advertising in society, culture, history, and the economy. ASQ seeks interdisciplinary manuscripts written in a clear, accessible style for academics, students, and the industry. ASQ is especially interested in original articles, case studies, works-in-progress, interviews, book reviews, think pieces, pedagogy articles, and revised, shorter pieces from larger works.

At all times, ASQ welcomes submissions that focus on advertising’s place in society, culture, history, and the economy. Possible topics include but are not limited to the following:

    • advertising as a political tool
    • advertising's development/history
    • advertising in popular culture or literature
    • advertising in the public memory
    • advertising's place in shaping culture
    • advertising's place in proliferating certain values in society
    • advertising's treatments of particular social categories (e.g. age, ethnicity, gender, national origin, race, religion, sexuality, etc.)
    • the advertising workplace
    • culture's place in shaping advertising
    • international and global advertising
    • law, public policy, and advertising
    • social issues in advertising

Although the journal is based in the United States, we seek articles on advertising anywhere in the world. The journal accepts articles using qualitative and/or quantitative methods. All methods should be explained thoroughly for a general academic reader.

The suggested length for submissions is approximately 5,000-7,500 words (roughly 20- 30 double-spaced pages), but longer pieces are accepted as well. The manuscript should be a Word document following the Chicago Manual of Style's humanities style. All video material should be submitted as MPEG files and all images should be submitted in JPEG format.

Please submit manuscripts through our online submission form:

All original research articles are subjected to peer review. Only those that meet rigorous standards of peer review and contribute significantly to scholarly knowledge about advertising and its context are published here.

Please direct any questions to Emma Hymas, Managing Editor, at