1. Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930
  2. Daniel J. Robinson
  3. pp. 4-44
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  1. Selling French Films on Foreign Markets: The International Strategy of a Medium-Sized Film Company
  2. Gerben Bakker
  3. pp. 45-76
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  1. Entrepreneurs in the Southern Upcountry: The Case of Spartanburg, South Carolina, 1815-1880
  2. Bruce W. Eelman
  3. pp. 77-106
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  1. The Suez Company's Concession in Egypt, 1854-1956: Modern Infrastructure and Local Economic Development
  2. Caroline Piquet
  3. pp. 107-127
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  1. Great Transformations: Economic Ideas and Institutional Change in the Twentieth Century (review)
  2. Roger Middleton
  3. pp. 128-130
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  1. Histories of Leisure (review)
  2. Nancy Packer
  3. pp. 130-132
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  1. The Struggle for Control of Global Communication: The Formative Century (review)
  2. David Hochfelder
  3. pp. 132-134
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  1. Dressing Renaissance Florence: Families, Fortunes, and Fine Clothing (review)
  2. Daryl M. Hafter
  3. pp. 134-136
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  1. The Myth of the French Bourgeoisie: An Essay on the Social Imaginary, 1750-1850 (review)
  2. John Smail
  3. pp. 136-138
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  1. Family, Family Firm, and Strategy: Six Dutch Family Firms in the Food Industry, 1880-1970 (review)
  2. James Alan Jaffe
  3. pp. 138-140
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  1. A Nation of Shopkeepers: Five Centuries of British Retailing (review)
  2. Evan Roberts
  3. pp. 140-142
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  1. A Computer Called LEO: Lyons Teashop and the World's First Office Computer (review)
  2. Jonathan Coopersmith
  3. pp. 142-144
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  1. When Champagne Became French: Wine and the Making of a National Identity (review)
  2. Renato Giannetti
  3. pp. 144-145
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  1. The Wealth of Nations Rediscovered: Integration and Expansion in American Financial Markets, 1780-1850 (review)
  2. Ronald Schultz
  3. pp. 146-147
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  1. Street of Dreams--Boulevard of Broken Hearts: Wall Street's First Century (review)
  2. Michael French
  3. pp. 148-149
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  1. Telegraph Messenger Boys: Labor, Technology, and Geography, 1850-1950 (review)
  2. Christopher Wright
  3. pp. 149-151
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  1. Airlines and Air Mail: The Post Office and the Birth of the Commercial Aviation Industry (review)
  2. Eric Schatzberg
  3. pp. 151-153
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  1. Capital Flows and Crises (review)
  2. Leslie Hannah
  3. pp. 154-155
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  1. Faith in the Market: Religion and the Rise of Urban Commercial Culture (review)
  2. Craig H. Roell
  3. pp. 155-157
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  1. Worked Over: The Corporate Sabotage of an American Community (review)
  2. Daniel Friel
  3. pp. 162-163
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  1. The Market, the State, and the Export-Import Bank of the United States, 1934-2000 (review)
  2. Dale L. Flesher
  3. pp. 164-165
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  1. To Save the Land and People: A History of Opposition to Surface Coal Mining in Appalachia (review)
  2. Craig Pascoe
  3. pp. 166-167
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  1. The Advertising Age Encyclopedia of Advertising (review)
  2. Pamela Walker Laird
  3. pp. 168-171
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  1. The Development of Modern Business (review)
  2. Lars Engwall
  3. pp. 171-173
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  1. Dead on Arrival: The Politics of Health Care in Twentieth-Century America (review)
  2. Declan O'Reilly
  3. pp. 173-175
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  1. From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry (review)
  2. Erik P. Rau
  3. pp. 175-177
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  1. Editor's Introduction
  2. Kenneth Lipartito
  3. pp. 1-3
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