In this Issue

Table of Contents

Editorial Introduction

Kathleen Franz, Edward Timke
DOI: https://doi.org/10.1353/asr.2025.a958041
open access

Research Articles

A Conceptual Essay on Consumer Identity and Information Processing: Integrating Social Identity Theory and the Heuristic-Systematic Model

Louvins Pierre
DOI: https://doi.org/10.1353/asr.2025.a958013
open access

A Qualitative Investigation of Consumers Using Advertisements in Narration of Self-Image

Sereikhuoch Eng
DOI: https://doi.org/10.1353/asr.2025.a958006
open access

From the Archives

From the Archives Introduction: Broadening Fire Narratives

Jacqueline Wachholz, Patti Williams
DOI: https://doi.org/10.1353/asr.2025.a958014
open access

Only We: Broadening Fire Narratives to Shape Pyropolitics in the American West

Emily Schlickman
DOI: https://doi.org/10.1353/asr.2025.a958015
open access

Perspectives from the Field

Perspectives from the Field Introduction: Fascinating Interviews with Non-Traditional Marketers

Cecilia Dones, Susan Smulyan
DOI: https://doi.org/10.1353/asr.2025.a958005
open access

AI, Marketing Careers, and the Non-Traditional Path: Insights from Marc Guldimann on Tech, Design, and Data

Cecilia Dones, Marc Guldimann
DOI: https://doi.org/10.1353/asr.2025.a958003
open access

AI, Marketing Careers, and the Non-Traditional Path: Insights from Jess Hall on Tech, Design, and Data

Cecilia Dones, Jess Hall
DOI: https://doi.org/10.1353/asr.2025.a958004
open access

AI, Marketing Careers, and the Non-Traditional Path: Insights from Michael Cohen on Tech, Design, and Data

Cecilia Dones, Michael Cohen
DOI: https://doi.org/10.1353/asr.2025.a958002
open access

Global and International Advertising

Global and International Introduction: Sweden’s Secret to Better Ads? Trust, Empathy, and Mental Health

Christina Knight, Xinghua Li, Kevin D. Thomas
DOI: https://doi.org/10.1353/asr.2025.a958009
open access

The Art of Creative Collaboration: Exploring the Link between the Quality of Creative Collaborations, Psychological Safety, and Marketing Effectiveness

Henrik Jansson
DOI: https://doi.org/10.1353/asr.2025.a958010
open access

Reviews

Reviews Introduction: The Church of Stop Shopping and Religious Activism

Jason P. Chambers, Katherine J. Parkin
DOI: https://doi.org/10.1353/asr.2025.a958007
open access

Author Meets Critics: The Church of Stop Shopping and Religious Activism: Combatting Consumerism and Climate Change through Performance

George González, Rebecca C. Bartel, Kati Curts, Cody Musselman, Katherine J. Parkin, Leigh Schmidt, Edward Timke
DOI: https://doi.org/10.1353/asr.2025.a958008
open access

Teaching

Teaching Introduction: 2025 Roundtable on Advertising and Society

Joanna L. Jenkins, Matthew P. McAllister
DOI: https://doi.org/10.1353/asr.2025.a958000
open access

Roundtable on Teaching an Advertising & Society Course: A 2025 Update

Kyle Asquith, Christopher Chávez, Joanna L. Jenkins, Eleftheria Lekakis, Matthew P. McAllister
DOI: https://doi.org/10.1353/asr.2025.a958001
open access

Conference Spotlight

Name, Image, and Likeness (NIL) Marketing in Context, Part I: Who Really Wins? Enterprising Student-Athletes and the Issues They Face

Christina L. Myers, Markesha McWilliams Henderson, Tommy E. Jackson, Edward Timke
DOI: https://doi.org/10.1353/asr.2025.a958011
open access

Name, Image, and Likeness (NIL) Marketing in Context, Part II: Who Really Wins? Enterprising Student-Athletes and the Issues They Face

Christina L. Myers, Sunnita Blount, Markesha McWilliams Henderson, Shani Idlette, Tommy E. Jackson, Edward Timke
DOI: https://doi.org/10.1353/asr.2025.a958012
open access