In this Issue

Table of Contents

Editor’s Notes: The Democratization of Analytics: How the Confluence of Tools, Data Literacy, and Organizational Maturity are Changing the Analytics Landscape

John Gough
pp. 1-2
DOI: https://doi.org/10.1353/jaa.2023.a933997
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Optimizing Giving Day: A Case Study in Using Machine Learning for a Constituency-Wide Campaign

Marianne M. Pelletier
pp. 3-11
DOI: https://doi.org/10.1353/jaa.2023.a933998
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Decentralization of Data: An Architectural Perspective

Vijay Arora
pp. 12-19
DOI: https://doi.org/10.1353/jaa.2023.a933999
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Analysis of Alumni Giving Based on Involvement in Different Student Activity Types

Michael Speight
pp. 20-36
DOI: https://doi.org/10.1353/jaa.2023.a934000
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Take Me out to the Fundraising Game: What Fundraising Analytics and Analysts Can Learn from Sports Analysis

Gregory E. Duke
pp. 37-47
DOI: https://doi.org/10.1353/jaa.2023.a934001
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