In this Issue

Table of Contents

Introducing the Media Mix

Marc Steinberg
pp. 1-11
free access

Media Mix Perspectives

Makers in the Mix: A Production Studies Approach to Studying the Media Mix

Bryan Hikari Hartzheim
pp. 15-23
restricted access

Media Mix Is Nonsense—What Can We Do About It?

Alexander Zahlten
pp. 24-33
restricted access

The Force Field of the Bullet Curtain: An (Unusual) Archaeology of Danmu

Jinying Li
pp. 34-46
restricted access

A 2.5D Approach to the Media Mix: The Potentialities of Fans’ Produsage

Akiko Sugawa-Shimada
pp. 47-55
restricted access

Gender, Politics, and Power

Exploding Girls, Imploding Strategies: Media-Mixed Bodies in Late 1970s to 1980s Japanese Women’s Professional Wrestling

Kirsten Seuffert
pp. 59-78
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Imperial Media Mix: Japan’s Failed Attempt at Asia’s First Transnational Girl Group

Mei Mingxue Nan
pp. 79-97
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Anpanman and Patriarchy: Media Mix for Preschool Children in Japan

Sano Akiko
pp. 98-115
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Platforms, Characters, and Worlds

The World as Photo Booth: Women’s Digital Practices from Print Club to Instagram in Japan

Kimberly Hassel
pp. 119-143
free access

The Genshin Impact Media Mix: Free-to-Play Monetization from East Asia

Joleen Blom
pp. 144-166
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Contents Tourism, the Media Mix, and Setting Moé: Toward a Spatial Theory of the Media Mix

Paul Ocone
pp. 167-189
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Drawing Works Together: Anime Media Mix and Graphic Style as a Shared Cultural Resource

Olga Kopylova
pp. 190-211
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Terms, Histories, and Methods

The Wartime Media Mix and Participatory Fascism as the Internalization of an Information Space: Thinking Through The Imperial Assistance Family and Momotarō: Sacred Sailors

Ōtsuka Eiji, Brian Bergstrom, Marc Steinberg
pp. 215-240
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Disney Meets Anime: Twisted Wonderland and the Limits of Media Mix Methodologies

Edmond Ernest Dit Alban
pp. 241-259
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Between Media Mix and Franchising Theory: A Workshop on the Theoretical Worlds of Transmedia Production

Dean Bowman, James McLean
pp. 260-277
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