+ MUSE Alert

In this Issue

Table of Contents

  1. Introducing the Media Mix
  2. Marc Steinberg
  3. pp. 1-11
  4. free access
    • View HTML View
    • Download PDF Download

Media Mix Perspectives

  1. Makers in the Mix: A Production Studies Approach to Studying the Media Mix
  2. Bryan Hikari Hartzheim
  3. pp. 15-23
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Media Mix Is Nonsense—What Can We Do About It?
  2. Alexander Zahlten
  3. pp. 24-33
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. The Force Field of the Bullet Curtain: An (Unusual) Archaeology of Danmu
  2. Jinying Li
  3. pp. 34-46
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. A 2.5D Approach to the Media Mix: The Potentialities of Fans’ Produsage
  2. Akiko Sugawa-Shimada
  3. pp. 47-55
  4. restricted access
    • View HTML View
    • Download PDF Download

Gender, Politics, and Power

  1. Exploding Girls, Imploding Strategies: Media-Mixed Bodies in Late 1970s to 1980s Japanese Women’s Professional Wrestling
  2. Kirsten Seuffert
  3. pp. 59-78
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Imperial Media Mix: Japan’s Failed Attempt at Asia’s First Transnational Girl Group
  2. Mei Mingxue Nan
  3. pp. 79-97
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Anpanman and Patriarchy: Media Mix for Preschool Children in Japan
  2. Sano Akiko
  3. pp. 98-115
  4. restricted access
    • View HTML View
    • Download PDF Download

Platforms, Characters, and Worlds

  1. The World as Photo Booth: Women’s Digital Practices from Print Club to Instagram in Japan
  2. Kimberly Hassel
  3. pp. 119-143
  4. free access
    • View HTML View
    • Download PDF Download
  1. The Genshin Impact Media Mix: Free-to-Play Monetization from East Asia
  2. Joleen Blom
  3. pp. 144-166
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Contents Tourism, the Media Mix, and Setting Moé: Toward a Spatial Theory of the Media Mix
  2. Paul Ocone
  3. pp. 167-189
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Drawing Works Together: Anime Media Mix and Graphic Style as a Shared Cultural Resource
  2. Olga Kopylova
  3. pp. 190-211
  4. restricted access
    • View HTML View
    • Download PDF Download

Terms, Histories, and Methods

  1. The Wartime Media Mix and Participatory Fascism as the Internalization of an Information Space: Thinking Through The Imperial Assistance Family and Momotarō: Sacred Sailors
  2. Ōtsuka Eiji, Brian Bergstrom, Marc Steinberg
  3. pp. 215-240
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Disney Meets Anime: Twisted Wonderland and the Limits of Media Mix Methodologies
  2. Edmond Ernest Dit Alban
  3. pp. 241-259
  4. restricted access
    • View HTML View
    • Download PDF Download
  1. Between Media Mix and Franchising Theory: A Workshop on the Theoretical Worlds of Transmedia Production
  2. Dean Bowman, James McLean
  3. pp. 260-277
  4. restricted access
    • View HTML View
    • Download PDF Download