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In this Issue

Table of Contents

  1. Introducing the Media Mix
  2. Marc Steinberg
  3. pp. 1-11
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  1. Makers in the Mix: A Production Studies Approach to Studying the Media Mix
  2. Bryan Hikari Hartzheim
  3. pp. 15-23
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  1. Media Mix Is Nonsense—What Can We Do About It?
  2. Alexander Zahlten
  3. pp. 24-33
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  1. The Force Field of the Bullet Curtain: An (Unusual) Archaeology of Danmu
  2. Jinying Li
  3. pp. 34-46
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  1. A 2.5D Approach to the Media Mix: The Potentialities of Fans’ Produsage
  2. Akiko Sugawa-Shimada
  3. pp. 47-55
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  1. Exploding Girls, Imploding Strategies: Media-Mixed Bodies in Late 1970s to 1980s Japanese Women’s Professional Wrestling
  2. Kirsten Seuffert
  3. pp. 59-78
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  1. Imperial Media Mix: Japan’s Failed Attempt at Asia’s First Transnational Girl Group
  2. Mei Mingxue Nan
  3. pp. 79-97
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  1. Anpanman and Patriarchy: Media Mix for Preschool Children in Japan
  2. Sano Akiko
  3. pp. 98-115
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  1. The World as Photo Booth: Women’s Digital Practices from Print Club to Instagram in Japan
  2. Kimberly Hassel
  3. pp. 119-143
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  1. The Genshin Impact Media Mix: Free-to-Play Monetization from East Asia
  2. Joleen Blom
  3. pp. 144-166
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  1. Contents Tourism, the Media Mix, and Setting Moé: Toward a Spatial Theory of the Media Mix
  2. Paul Ocone
  3. pp. 167-189
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  1. Drawing Works Together: Anime Media Mix and Graphic Style as a Shared Cultural Resource
  2. Olga Kopylova
  3. pp. 190-211
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  1. Disney Meets Anime: Twisted Wonderland and the Limits of Media Mix Methodologies
  2. Edmond Ernest Dit Alban
  3. pp. 241-259
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  1. Between Media Mix and Franchising Theory: A Workshop on the Theoretical Worlds of Transmedia Production
  2. Dean Bowman, James McLean
  3. pp. 260-277
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