In this Issue

Table of Contents

Editorial Introduction

Edward Timke
DOI: https://doi.org/10.1353/asr.2021.0030
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Original Articles

What Drives Young Consumers to Drink?: Attitudinal, Normative, and Advertising Drivers of Adolescents' Intentions to Consume Beer and Alcohol

Glen H. Brodowsky, Donald Sciglimpaglia
DOI: https://doi.org/10.1353/asr.2021.0026
restricted access

Shot on iPhone: Apple's World Picture

Niels Niessen
DOI: https://doi.org/10.1353/asr.2021.0023
open access

Why Do Ads Go Viral?

Yasmin Gopal, Arpan Yagnik
DOI: https://doi.org/10.1353/asr.2021.0029
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Roundtable

Roundtable on Disability and Advertising, Part II

Katie Ellis, Kathleen Hall, Beth Haller, Josh Loebner, Christina Mallon, Edward Timke
DOI: https://doi.org/10.1353/asr.2021.0028
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Interview

Asian American Advertising, Multicultural Communication, and Inclusivity: An Interview with Jeff Lin, Maxwell Davidson, and Selina Guo from Admerasia

Jeff Lin, Selina Guo, Maxwell Davidson, Wan-Hsiu Sunny Tsai
DOI: https://doi.org/10.1353/asr.2021.0021
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Author Meets Critics

Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Raja Rajamannar, Paul Kurnit, Dawn Lerman, Tyrha M. Lindsey-Warren, Mark Truss, Edward Timke
DOI: https://doi.org/10.1353/asr.2021.0024
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Digital Collection

Digital Collection: Erase COVID Posters

Michael Buchmiller, Edward Timke
DOI: https://doi.org/10.1353/asr.2021.0027
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Key Concepts in Advertising

Key Concepts in Advertising: Ideology

Edward Timke
DOI: https://doi.org/10.1353/asr.2021.0025
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Key Concepts in Advertising: Sponsorship

Cynthia B. Meyers
DOI: https://doi.org/10.1353/asr.2021.0022
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