1. Editorial Introduction
  2. Edward Timke
  3. DOI: 10.1353/asr.2021.0030
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Original Articles

  1. What Drives Young Consumers to Drink?: Attitudinal, Normative, and Advertising Drivers of Adolescents' Intentions to Consume Beer and Alcohol
  2. Glen H. Brodowsky, Donald Sciglimpaglia
  3. DOI: 10.1353/asr.2021.0026
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  1. Shot on iPhone: Apple's World Picture
  2. Niels Niessen
  3. DOI: 10.1353/asr.2021.0023
  4. open access
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  1. Why Do Ads Go Viral?
  2. Yasmin Gopal, Arpan Yagnik
  3. DOI: 10.1353/asr.2021.0029
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Roundtable

  1. Roundtable on Disability and Advertising, Part II
  2. Katie Ellis, Kathleen Hall, Beth Haller, Josh Loebner, Christina Mallon, Edward Timke
  3. DOI: 10.1353/asr.2021.0028
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Interview

  1. Asian American Advertising, Multicultural Communication, and Inclusivity: An Interview with Jeff Lin, Maxwell Davidson, and Selina Guo from Admerasia
  2. Jeff Lin, Selina Guo, Maxwell Davidson, Wan-Hsiu Sunny Tsai
  3. DOI: 10.1353/asr.2021.0021
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Author Meets Critics

  1. Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
  2. Raja Rajamannar, Paul Kurnit, Dawn Lerman, Tyrha M. Lindsey-Warren, Mark Truss, Edward Timke
  3. DOI: 10.1353/asr.2021.0024
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Digital Collection

  1. Digital Collection: Erase COVID Posters
  2. Michael Buchmiller, Edward Timke
  3. DOI: 10.1353/asr.2021.0027
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Key Concepts in Advertising

  1. Key Concepts in Advertising: Ideology
  2. Edward Timke
  3. DOI: 10.1353/asr.2021.0025
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  1. Key Concepts in Advertising: Sponsorship
  2. Cynthia B. Meyers
  3. DOI: 10.1353/asr.2021.0022
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