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In this Issue

Table of Contents

  1. Losing Control: Using Social Media to Engage and Connect
  2. Bob Britten
  3. DOI: https://doi.org/10.1353/jmm.2013.0000
  4. open access
  1. City Magazines and Social Media: Moving Beyond the Monthly
  2. Susan Currie Sivek
  3. DOI: https://doi.org/10.1353/jmm.2013.0001
  4. open access
  1. Magatweets: A Content Analysis of Magazines’ Use of Twitter
  2. Kris Boyle, Carol Zuegner
  3. DOI: https://doi.org/10.1353/jmm.2013.0002
  4. open access
  1. The Economics of Word of Mouth: Designing Effective Social Media Marketing for Magazines
  2. Hugh J. Martin
  3. DOI: https://doi.org/10.1353/jmm.2013.0003
  4. open access
  1. Learning to Share: Magazines, Millennials, and Mobile
  2. Elizabeth Hendrickson
  3. DOI: https://doi.org/10.1353/jmm.2013.0004
  4. open access