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Table of Contents

  1. Editorial Introduction
  3. DOI: https://doi.org/10.1353/asr.2018.0000
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  1. The Gay Market is Dead, Long Live the Gay Market: From Identity to Algorithm in Predicting Consumer Behavior
  2. Katherine Sender
  3. DOI: https://doi.org/10.1353/asr.2018.0001
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  1. Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual
  2. Karen L. Mallia, Kasey Windels
  3. DOI: https://doi.org/10.1353/asr.2018.0002
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  1. Roundtable on Social Media and Advertising: Part I
  2. Suse Barnes, Megan French, Sonia K. Katyal, Nick Reggars, Layla Revis, Kelli Robertson, William M. O'Barr, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2018.0003
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  1. Interview with danah boyd
  2. danah boyd, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2018.0004
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  1. Author Meets Critics—Spreadable Media
  2. Henry Jenkins, Sam Ford, Grant McCracken, Sheila Seles, Natalie T.J. Tindall, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2018.0005
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  1. Illuminating the Invisible: The Guerrilla Logic and Strategy of Digital Branded Content
  2. Michael Serazio
  3. DOI: https://doi.org/10.1353/asr.2018.0006
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