In this Issue

Table of Contents

Editorial Introduction

William M. O’Barr, Edward Timke
DOI: https://doi.org/10.1353/asr.2017.0005
restricted access

Original Articles

A New Take on Digital Advertising: Theory, History, and Society

James F. Hamilton
DOI: https://doi.org/10.1353/asr.2017.0006
restricted access

“Bring Them Back Alive!”: Fear and the Macabre in US Automobile Tire Advertising

Katherine Parkin
DOI: https://doi.org/10.1353/asr.2017.0007
restricted access

Roundtable

Roundtable on Digital Advertising: Part I

Finn Brunton, Brad Kay, Nick Law, Hairong Li, Cynthia B. Meyers, Barry Wacksman, William M. O’Barr, Edward Timke
DOI: https://doi.org/10.1353/asr.2017.0008
restricted access

Interview

Interview with Bob Greenberg

Bob Greenberg, William M. O’Barr, Edward Timke
DOI: https://doi.org/10.1353/asr.2017.0009
restricted access

Author Meets Critics

Author Meets Critics—The Aisles Have Eyes

Joseph Turow, Matthew P. McAllister, Inger L. Stole, Edward Timke
DOI: https://doi.org/10.1353/asr.2017.0010
restricted access

Advertising in the Classroom

Teaching Digital Analytics with Google’s AEK

Hairong Li
DOI: https://doi.org/10.1353/asr.2017.0011
restricted access