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In this Issue

Table of Contents

  1. Editorial Issue 16.1 – The advent of modern advertising
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2015.0005
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  1. From Crisis to Consensus: Advertising Practitioner Responses to the Trust Consolidation Era, 1898-1902
  2. Stewart Alter
  3. DOI: https://doi.org/10.1353/asr.2015.0007
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  1. Classic Campaign: From Consumers of Food to Participants in the “Modern” Consumer Marketplace: How Cream of Wheat Approached Children, 1900-1935.
  2. Kyle Asquith
  3. DOI: https://doi.org/10.1353/asr.2015.0006
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  1. Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2015.0008
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  1. A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers (review)
  2. Cheryl Williams
  3. DOI: https://doi.org/10.1353/asr.2015.0009
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