In this Issue

Table of Contents

Editor's Preface: Transitions

Howard Schlossberg
pp. vii-viii
DOI: https://doi.org/10.1353/jsm.2012.0014
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"You Are Invisible": Marketing Professional Sports in the Technology Era

Abel Duarte Alonso, Michelle O'Shea
pp. 1-21
DOI: https://doi.org/10.1353/jsm.2012.0016
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Beyond the Game or Business as Usual?: Daily Newspaper and Wire-Service Coverage of John Amaechi's Coming Out

William P. Cassidy
pp. 23-39
DOI: https://doi.org/10.1353/jsm.2012.0018
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College World Series Broadcasts: "They are What They Are"

Richard M. Southall, Kendra L. Hancock, Coyte C. Cooper, Mark S. Nagel
pp. 41-60
DOI: https://doi.org/10.1353/jsm.2012.0020
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The Evolution of "The Toy Department": A Content Analysis of Newspaper Sports Sections Since 1956

John Carvalho, C. Thomas Preston Jr., James Pokrywczynski, Nicholas Kirby
pp. 61-73
DOI: https://doi.org/10.1353/jsm.2012.0011
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Youth, Appearance, and Emotion: Commentator Framing of the 2009 Softball College World Series

Leslie McCallister, Jessica Mahone
pp. 75-93
DOI: https://doi.org/10.1353/jsm.2012.0012
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Leveraging and Activation: Critical Elements of a Successful Sport Sponsorship at the Collegiate Level

Glenda Alvarado
pp. 95-114
DOI: https://doi.org/10.1353/jsm.2012.0013
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The Use of Sports as a Tool of Public Diplomacy in Regions or "Stateless Nations": The Case of the Basque Country in Contemporary Spain

César García
pp. 115-128
DOI: https://doi.org/10.1353/jsm.2012.0015
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Race and Crime in Sports Media: Content Analysis on the Michael Vick and Ben Roethlisberger Cases

Dan Coogan
pp. 129-151
DOI: https://doi.org/10.1353/jsm.2012.0017
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Gender Inequality in the New Millennium: An Analysis of WNBA Representations in Sport Blogs

John Lisec, Mary G. McDonald
pp. 153-178
DOI: https://doi.org/10.1353/jsm.2012.0019
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