+ MUSE Alert

In this Issue

Table of Contents

  1. "You Are Invisible": Marketing Professional Sports in the Technology Era
  2. Abel Duarte Alonso, Michelle O'Shea
  3. pp. 1-21
  4. DOI: https://doi.org/10.1353/jsm.2012.0016
  5. restricted access
  1. Beyond the Game or Business as Usual?: Daily Newspaper and Wire-Service Coverage of John Amaechi's Coming Out
  2. William P. Cassidy
  3. pp. 23-39
  4. DOI: https://doi.org/10.1353/jsm.2012.0018
  5. restricted access
  1. The Evolution of "The Toy Department": A Content Analysis of Newspaper Sports Sections Since 1956
  2. John Carvalho, C. Thomas Preston Jr., James Pokrywczynski, Nicholas Kirby
  3. pp. 61-73
  4. DOI: https://doi.org/10.1353/jsm.2012.0011
  5. restricted access
  1. Leveraging and Activation: Critical Elements of a Successful Sport Sponsorship at the Collegiate Level
  2. Glenda Alvarado
  3. pp. 95-114
  4. DOI: https://doi.org/10.1353/jsm.2012.0013
  5. restricted access
  1. The Use of Sports as a Tool of Public Diplomacy in Regions or "Stateless Nations": The Case of the Basque Country in Contemporary Spain
  2. César García
  3. pp. 115-128
  4. DOI: https://doi.org/10.1353/jsm.2012.0015
  5. restricted access
  1. Race and Crime in Sports Media: Content Analysis on the Michael Vick and Ben Roethlisberger Cases
  2. Dan Coogan
  3. pp. 129-151
  4. DOI: https://doi.org/10.1353/jsm.2012.0017
  5. restricted access
  1. Gender Inequality in the New Millennium: An Analysis of WNBA Representations in Sport Blogs
  2. John Lisec, Mary G. McDonald
  3. pp. 153-178
  4. DOI: https://doi.org/10.1353/jsm.2012.0019
  5. restricted access
  1. Editor's Preface: Transitions
  2. Howard Schlossberg
  3. pp. vii-viii
  4. DOI: https://doi.org/10.1353/jsm.2012.0014
  5. restricted access
  1. College World Series Broadcasts: "They are What They Are"
  2. Richard M. Southall, Kendra L. Hancock, Coyte C. Cooper, Mark S. Nagel
  3. pp. 41-60
  4. DOI: https://doi.org/10.1353/jsm.2012.0020
  5. restricted access
  1. Youth, Appearance, and Emotion: Commentator Framing of the 2009 Softball College World Series
  2. Leslie McCallister, Jessica Mahone
  3. pp. 75-93
  4. DOI: https://doi.org/10.1353/jsm.2012.0012
  5. restricted access