Editorial Introduction

  1. Polysemy in Advertising
  2. Linda M. Scott
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Articles

  1. "For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial
  2. Linda M. Scott
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  1. Time and Meaning: "1984" in 2012
  2. Linda M. Scott
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  1. Man's last stand! Polysemy and dialogue in advertising reception
  2. Gry Høngsmark Knudsen
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  1. Hard-sell and Soft-sell Advertising Appeals with a 'Polysemic' Difference: A Purposeful Advertising Polysemy Perspective
  2. Anshu Arora, Ulysses J. Brown III
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Supplement: ADText: An Online Curriculum

  1. Public Service Advertising and Propaganda*
  2. William M. O'Barr
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