In this Issue

Table of Contents

Editorial Introduction

Editorial Introduction

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2012.0005
restricted access

Articles

The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973

Molly Niesen
DOI: https://doi.org/10.1353/asr.2012.0000
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Interview with Lee Peeler

Lee Peeler, Linda M. Scott
DOI: https://doi.org/10.1353/asr.2012.0001
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Self-Regulation Case Examples

Reebok EasyTone Women’s Footwear Case

DOI: https://doi.org/10.1353/asr.2012.0002
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Kimberly-Clark Viva Paper Towels Case

DOI: https://doi.org/10.1353/asr.2012.0003
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Classic Campaigns

Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2012.0004
restricted access

Supplement: ADText: An Online Curriculum

Niche Markets: Gay Consumers

William M. O’Barr
DOI: https://doi.org/10.1353/asr.2012.0006
open access