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Table of Contents

  1. Editor's Introduction
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.2003.0002
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  1. Roundtable on Teaching about Advertising: Thoughts and Experiences
  2. Linda M. Scott, Paula Alex, Arlene M. Davila, Robert Goldman, Peggy J. Kreshel, William M. O'Barr, Jef I. Richards, Susan Smulyan
  3. DOI: https://doi.org/10.1353/asr.2003.0003
  4. restricted access
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