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Table of Contents

Editorial Introduction

  1. Editorial Introduction
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2011.0008
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  1. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
  2. Jean M. Grow, Sheri J. Broyles
  3. DOI: https://doi.org/10.1353/asr.2011.0009
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  1. The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations
  2. Jeffrey K. Johnson
  3. DOI: https://doi.org/10.1353/asr.2011.0010
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  1. Filling a Vacuum: A Review of Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press) by Lawrence R. Samuel
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2011.0011
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Supplement: ADText: An Online Curriculum

  1. Suggestions for Further Reading
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.2011.0012
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