In this Issue

Table of Contents

Editorial Introduction

Editorial Introduction

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2011.0008
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Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women

Jean M. Grow, Sheri J. Broyles
DOI: https://doi.org/10.1353/asr.2011.0009
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The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations

Jeffrey K. Johnson
DOI: https://doi.org/10.1353/asr.2011.0010
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Filling a Vacuum: A Review of Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press) by Lawrence R. Samuel

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2011.0011
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Supplement: ADText: An Online Curriculum

Suggestions for Further Reading

William M. O'Barr
DOI: https://doi.org/10.1353/asr.2011.0012
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