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In this Issue

Table of Contents

Editorial Introduction

  1. Religion and Commerce
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0037
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Articles

  1. Service Provider Use of Christian Religious Messages in Yellow Pages Advertising
  2. Diane Halstead, Paula J. Haynes, Valerie A. Taylor
  3. DOI: https://doi.org/10.1353/asr.0.0038
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  1. Bargaining with God: Religion, Advertising, and Commercial Success in Kenya
  2. Catherine Dolan, Mary Johnstone-Louis
  3. DOI: https://doi.org/10.1353/asr.0.0036
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  1. Magic and Merchandise: Spiritual Shopping in Glastonbury
  2. Pauline MacLaran, Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0039
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  1. Islamic Brands Ready for Takeoff
  2. Paul Temporal
  3. DOI: https://doi.org/10.1353/asr.0.0040
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