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In this Issue

Table of Contents

Editorial Introduction

  1. Original Contributions on Women in Advertising Agencies, History as a Resource for Advertising Material, Children's Luxury Advertisements, and the Creation of the Modern Advertising Agency
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0031
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Articles

  1. Rare Birds: Why So Few Women Become Ad Agency Creative Directors
  2. Karen L. Mallia
  3. DOI: https://doi.org/10.1353/asr.0.0032
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  1. Stuff History: The Past as a Resource in the Production of Advertising Material
  2. Jacqueline Dickenson
  3. DOI: https://doi.org/10.1353/asr.0.0033
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  1. The Mother's Gaze and the Model Child: Reading Print Ads for Designer Children's Clothing
  2. Christopher Boulton
  3. DOI: https://doi.org/10.1353/asr.0.0034
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  1. J. Walter Thompson and the Creation of the Modern Advertising Agency
  2. Stephen Gennaro
  3. DOI: https://doi.org/10.1353/asr.0.0035
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