In this Issue

Table of Contents

Editorial Introduction

Original Contributions on Women in Advertising Agencies, History as a Resource for Advertising Material, Children's Luxury Advertisements, and the Creation of the Modern Advertising Agency

Linda M. Scott
DOI: https://doi.org/10.1353/asr.0.0031
restricted access

Articles

Rare Birds: Why So Few Women Become Ad Agency Creative Directors

Karen L. Mallia
DOI: https://doi.org/10.1353/asr.0.0032
restricted access

Stuff History: The Past as a Resource in the Production of Advertising Material

Jacqueline Dickenson
DOI: https://doi.org/10.1353/asr.0.0033
restricted access

The Mother's Gaze and the Model Child: Reading Print Ads for Designer Children's Clothing

Christopher Boulton
DOI: https://doi.org/10.1353/asr.0.0034
restricted access

J. Walter Thompson and the Creation of the Modern Advertising Agency

Stephen Gennaro
DOI: https://doi.org/10.1353/asr.0.0035
restricted access