1. Conveying the Olympic Message: NBC Producer and Sportscaster Interviews Regarding the Role of Identity
  2. Andrew C. Billings
  3. pp. 1-23
  4. DOI: 10.1353/jsm.0.0027
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  1. The Uses and Gratifications of Viewing Mixed Martial Arts
  2. Nancy Cheever
  3. pp. 25-53
  4. DOI: 10.1353/jsm.0.0028
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  1. The Unbearable Dirtiness of Being: On the Commodification of MediaSport and the Need for Ethical Criticism
  2. Lawrence A. Wenner
  3. pp. 85-94
  4. DOI: 10.1353/jsm.0.0030
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  1. Strategic Sport Communication (review)
  2. Brad Schultz
  3. pp. 95-96
  4. DOI: 10.1353/jsm.0.0031
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  1. Editor’s Preface
  2. Brad Schultz
  3. pp. vii-ix
  4. DOI: 10.1353/jsm.0.0026
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