Editorial Introduction

  1. Current Issues in Indian Advertising
  2. Linda M. Scott
  3. DOI: 10.1353/asr.0.0002
  4. restricted access View |

Articles

  1. Obsessions with Fair Skin: Color Discourses in Indian Advertising
  2. Kavita Karan
  3. DOI: 10.1353/asr.0.0004
  4. restricted access View |
  1. All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
  2. Natasha Shevde
  3. DOI: 10.1353/asr.0.0003
  4. restricted access View |
  1. Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India
  2. Julien Cayla, Nandita Chalam
  3. DOI: 10.1353/asr.0.0005
  4. restricted access View |
  1. Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
  2. Julien Cayla
  3. DOI: 10.1353/asr.0.0000
  4. restricted access View |

Supplement: ADText: An Online Curriculum

  1. Advertising in Brazil
  2. William M. O'Barr
  3. DOI: 10.1353/asr.0.0001
  4. open access View |