In this Issue

Table of Contents

Editorial Introduction

Current Issues in Indian Advertising

Linda M. Scott
DOI: https://doi.org/10.1353/asr.0.0002
restricted access

Articles

Obsessions with Fair Skin: Color Discourses in Indian Advertising

Kavita Karan
DOI: https://doi.org/10.1353/asr.0.0004
restricted access

All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India

Natasha Shevde
DOI: https://doi.org/10.1353/asr.0.0003
restricted access

Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India

Julien Cayla, Nandita Chalam
DOI: https://doi.org/10.1353/asr.0.0005
restricted access

Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male

Julien Cayla
DOI: https://doi.org/10.1353/asr.0.0000
restricted access

Supplement: ADText: An Online Curriculum

Advertising in Brazil

William M. O'Barr
DOI: https://doi.org/10.1353/asr.0.0001
open access