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In this Issue

Table of Contents

Editorial Introduction

  1. Current Issues in Indian Advertising
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0002
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Articles

  1. Obsessions with Fair Skin: Color Discourses in Indian Advertising
  2. Kavita Karan
  3. DOI: https://doi.org/10.1353/asr.0.0004
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  1. All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
  2. Natasha Shevde
  3. DOI: https://doi.org/10.1353/asr.0.0003
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  1. Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India
  2. Julien Cayla, Nandita Chalam
  3. DOI: https://doi.org/10.1353/asr.0.0005
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  1. Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
  2. Julien Cayla
  3. DOI: https://doi.org/10.1353/asr.0.0000
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Supplement: ADText: An Online Curriculum

  1. Advertising in Brazil
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.0.0001
  4. open access
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