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Table of Contents

  1. Editor's Introduction: Rethinking Sex in Advertising
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2007.0038
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  1. Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
  2. Tom Reichert
  3. DOI: https://doi.org/10.1353/asr.2007.0042
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  1. Consumer Responses to Gay-Themed Imagery in Advertising
  2. Joe Bob Hester, Rhonda Gibson
  3. DOI: https://doi.org/10.1353/asr.2007.0039
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