In this Issue

Table of Contents

Editor's Introduction: Advertising in China

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2007.0031
restricted access

The Evolution of Chinese Advertising Law: A Historical Review

Zhihong Gao
DOI: https://doi.org/10.1353/asr.2007.0032
restricted access

That Which We Call a Rose in Chinese Would Smell as Sweet?

Nader T. Tavassoli
DOI: https://doi.org/10.1353/asr.2007.0035
restricted access

Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota

Fengru Li, Nader H. Shooshtari
DOI: https://doi.org/10.1353/asr.2007.0033
restricted access

Supplement: Advertising and Society: An Online Curriculum

The Management of Brands

William M. O'Barr
DOI: https://doi.org/10.1353/asr.2007.0037
open access