Project MUSE®: Korean Journal of Communication - Latest Articles
https://muse.jhu.edu/journal/873
Project MUSE®: Latest articles in Korean Journal of Communication.daily12026-05-16T00:00:00-05:00text/htmlen-USVol. 1 (2024) through current issue
Latest Articles: Korean Journal of CommunicationTWOProject MUSE®Korean Journal of Communication2995-116x2995-1151Latest articles in Korean Journal of Communication. Feed provided by Project MUSE®Communication Readiness: Proposing a Measurement Model of Readiness for Industry 4.0 in Communication Management
https://muse.jhu.edu/article/986572
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The Fourth Industrial Revolution, or Industry 4.0, represents a new era of technological advancement characterized by the fusion of technologies that blur the boundaries between the physical, digital, and biological spheres (Schwab, 2015). This revolution is driving significant changes in how businesses operate and communicate, affecting a wide range of sectors across the global economy. One of the most influential elements of Industry 4.0 is artificial intelligence (AI). Numerous experts have highlighted the critical role of AI, particularly generative AI, in transforming corporate systems and business processes (Sharma, 2024).As industries evolve, the role of communication professionals is also undergoing a
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Project MUSE®https://muse.jhu.edu/2026-05-16T00:00:00-05:00https://muse.jhu.edu/journal/873/image/coversmallCommunication Readiness: Proposing a Measurement Model of Readiness for Industry 4.0 in Communication Management2026-03-22text/htmlen-USCommunication Readiness: Proposing a Measurement Model of Readiness for Industry 4.0 in Communication Management2026-03-222026TWOProject MUSE®1202392026-05-16T00:00:00-05:002026-03-22The Cultivation of a Fandom: Relationship Cultivation Strategies in Fluid Fandom Organizations
https://muse.jhu.edu/article/986573
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The strong bond between artists and fan communities is hardly a new phenomenon. Perhaps two of the most prominent examples of these highly engaged fan communities are those of BTS and Taylor Swift. Bangtan Sonyeondan (BTS), a Korean-pop (K-pop) group, through the use of social media, has cultivated their fandom, known as ARMY (Adorable Representative M.C. for Youth), as part of their business strategy focused on audience empowerment and enjoyment (Ju 2019; Kim, 2023). Additionally, Taylor Swift, a North American artist, through lyricism and artistry, has curated her fandom, known as Swifties. Together, these fandoms have positioned themselves as two of the largest, most active fandoms across the globe (White
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Project MUSE®https://muse.jhu.edu/2026-05-16T00:00:00-05:00https://muse.jhu.edu/journal/873/image/coversmallThe Cultivation of a Fandom: Relationship Cultivation Strategies in Fluid Fandom Organizations2026-03-22text/htmlen-USThe Cultivation of a Fandom: Relationship Cultivation Strategies in Fluid Fandom Organizations2026-03-222026TWOProject MUSE®964742026-05-16T00:00:00-05:002026-03-22Designing the Future of Korean Wave: The Role of Media Research for Sustainable K-Culture and K-Content Development
https://muse.jhu.edu/article/986574
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Over the past two decades, the Korean Wave—known globally as Hallyu—has transformed from a regional cultural phenomenon into a global force. What began with K-dramas in East Asia has evolved into a multilayered cultural movement, encompassing music, film, beauty, food, language, and even fashion. According to a recent report (Brand Finance, 2025), South Korea ranked ninth in global nation brand value—a remarkable climb that reflects, in large part, the international appeal of Korean culture. For example, a South Korean boy band, BTS, also known as the Bangtan Boys, has more than 77 million Instagram followers (Instagram, 2025). This seven-member boy band is considered an ambassador of Hallyu and has dramatically
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Project MUSE®https://muse.jhu.edu/2026-05-16T00:00:00-05:00https://muse.jhu.edu/journal/873/image/coversmallDesigning the Future of Korean Wave: The Role of Media Research for Sustainable K-Culture and K-Content Development2026-03-22text/htmlen-USDesigning the Future of Korean Wave: The Role of Media Research for Sustainable K-Culture and K-Content Development2026-03-222026TWOProject MUSE®237022026-05-16T00:00:00-05:002026-03-22The Reconfiguration of the TV Drama Industry and the Launch of Netflix in Korea
https://muse.jhu.edu/article/986575
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The rise of Netflix as a powerful global streaming service has raised concerns about its impact on local media industries in different national markets. It is becoming increasingly difficult for national media industries to compete with Netflix due to its growing dependence on and entanglement with local production companies, creative laborers, and talent. The growing economic and cultural ramifications for the national media industries have prompted media scholars Jin (2015) and Davis (2021) to use such phrases as “platform imperialism” and “Netflix imperialism,” respectively, to characterize how streaming services have emerged as new media conglomerates vying for economic and cultural power in global media
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Project MUSE®https://muse.jhu.edu/2026-05-16T00:00:00-05:00https://muse.jhu.edu/journal/873/image/coversmallThe Reconfiguration of the TV Drama Industry and the Launch of Netflix in Korea2026-03-22text/htmlen-USThe Reconfiguration of the TV Drama Industry and the Launch of Netflix in Korea2026-03-222026TWOProject MUSE®813422026-05-16T00:00:00-05:002026-03-22Using Virtual Reality to Enhance Quality of Life for Korean War Veterans
https://muse.jhu.edu/article/986576
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The Korean War, often referred to as the “Forgotten War,” involved nearly 1.8 million American soldiers, yet the stories and sacrifices of these brave veterans often go unnoticed in the shadow of the Vietnam War era (Ernsberger, 2014). The Korean war, which lasted from June 25, 1950, to July 27, 1953, began when North Korean forces, backed by the Soviet Union and later China, invaded South Korea. In response, the United Nations, led by the United States, stepped in to help South Korea. The conflict resulted in heavy casualties, widespread destruction, and the displacement of millions of civilians. The war ended in a military stalemate and an armistice agreement, leaving Korea divided at the 38th parallel—a tense
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Project MUSE®https://muse.jhu.edu/2026-05-16T00:00:00-05:00https://muse.jhu.edu/journal/873/image/coversmallUsing Virtual Reality to Enhance Quality of Life for Korean War Veterans2026-03-22text/htmlen-USUsing Virtual Reality to Enhance Quality of Life for Korean War Veterans2026-03-222026TWOProject MUSE®923652026-05-16T00:00:00-05:002026-03-22