Project MUSE®: Advertising & Society Quarterly - Latest Articles
https://muse.jhu.edu/journal/18
Project MUSE®: Latest articles in Advertising & Society Quarterly.daily12026-05-12T00:00:00-05:00text/htmlen-USVol. 1 (2000) through current issueLatest Articles: Advertising & Society QuarterlyTWOProject MUSE®Advertising & Society Quarterly2475-1790Latest articles in Advertising & Society Quarterly. Feed provided by Project MUSE®Rediscovering Purpose: How Chipotle Became Visible, Relevant, and Loved
https://muse.jhu.edu/article/982318
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Chipotle Mexican Grill opened its first restaurant in 1993, pioneering a new fast-casual concept rooted in “real” food—wholesome ingredients without artificial colors, flavors, or preservatives. The concept caught fire, and Chipotle opened new restaurants across the United States. Chipotle’s market capitalization reached a new high of $23.1B in July 2015, and the company’s prospects never looked brighter. Later in 2015, after nearly two decades of massive growth, Chipotle faced a series of food crises that threatened the brand’s reputation and loyal customer base. By the end of 2017, its market capitalization had fallen below $8B. As the chain was beginning to put these events in the rear-view mirror, a new round
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallRediscovering Purpose: How Chipotle Became Visible, Relevant, and Loved2026-02-17text/htmlen-USRediscovering Purpose: How Chipotle Became Visible, Relevant, and Loved2026-02-172026TWOProject MUSE®664022026-05-12T00:00:00-05:002026-02-17Reviews Introduction: Marcia Chatelain’s Franchise
https://muse.jhu.edu/article/982319
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In this issue, Jason P. Chambers and Katherine Parkin joined a stellar group of academics to discuss Marcia Chatelain’s Pulitzer Prize-winning book, Franchise: The Golden Arches in Black America. With Brenna Wynn Greer, Natalie Tindall, and Marcia Chatelain, the group delves into several issues regarding the rise of McDonald’s as a source of Black entrepreneurship, local control, franchise issues, minority-led resource groups, and the advertising to Black consumers that fueled McDonald’s growth as a multinational
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallReviews Introduction: Marcia Chatelain’s Franchise2026-02-17text/htmlen-USReviews Introduction: Marcia Chatelain’s Franchise2026-02-172026TWOProject MUSE®31522026-05-12T00:00:00-05:002026-02-17Author Meets Critics: Franchise: The Golden Arches in Black America
https://muse.jhu.edu/article/982320
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Read the contributing editors’ introduction to this article: Reviews Introduction: Marcia Chatelain’s Franchise.An Origin Story.Dr. Chatelain describes the origin story of Franchise. She also discusses the role of segregation and community action against some McDonald’s stores, which led McDonald’s executives to recruit Black entrepreneurs as storeowners.Champion of Diversity.The panel assesses how McDonald’s once championed diversity-oriented policies that fueled the number of Black storeowners. They also address how McDonald’s moved away from those policies even before the “anti-woke” backlash of the 2010s and early 2020s.Advertising to Black Consumers.In this video, the panel covers the tensions within and
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallAuthor Meets Critics: Franchise: The Golden Arches in Black America2026-02-17text/htmlen-USAuthor Meets Critics: Franchise: The Golden Arches in Black America2026-02-172026TWOProject MUSE®231852026-05-12T00:00:00-05:002026-02-17Exhibit Review: This Sneeze Was for Science
https://muse.jhu.edu/article/982321
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Since 1936, Consumer Reports—then known as Consumer’s Union—has served as the nation’s leading product testing and consumer advocacy organization. In a time before the proliferation of online reviews, the group’s magazine and annual Buying Guides became a trusted source for detailed product performance and safety information. The nonprofit organization’s reputation was based on the work of an army of secret shoppers who purchased products that were sent to CR’s in-house testing lab for exhaustive evaluation.This Sneeze Was for Science explores Consumer Reports’ testing process and use of photography to establish “authority and credibility … by providing visual proof that their innovative testing techniques were
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallExhibit Review: This Sneeze Was for Science2026-02-17text/htmlen-USExhibit Review: This Sneeze Was for Science2026-02-172026TWOProject MUSE®95432026-05-12T00:00:00-05:002026-02-17Editorial Introduction
https://muse.jhu.edu/article/982322
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Welcome to a new look at Advertising & Society Quarterly. Starting with this Winter issue, the editorial staff will be selecting an image from one of the published articles and adding it to the front cover of the journal. We hope this has a warm and welcoming effect as a new front door into the content, that it signals what awaits readers inside the covers, and that it underscores the art of advertising.Stradivarius, “Call us STRAD (A.I.) VARIUS. We’ve reinvented our Collection like never before.
#stradivarius #stradilooks #AI #IA #ArtificialIntelligence #InteligenciaArtificial,” Instagram post, March 21, 2023, https://www.instagram.com/p/CqDk_uXDZf_.We chose the cover image for this issue from Jasmin Shirley and
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallEditorial Introduction2026-02-17text/htmlen-USEditorial Introduction2026-02-172026TWOProject MUSE®94312026-05-12T00:00:00-05:002026-02-17Challenging the Focus on Representation: Toward Recognizing the Agency of Disabled Consumers in Advertising
https://muse.jhu.edu/article/982323
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The representation of disabled people in advertising plays a critical role in shaping public perceptions, influencing societal norms, and driving cultural narratives about disability.1 Advertising is a powerful medium, capable of either reinforcing harmful stereotypes or fostering more inclusive, realistic portrayals. Historically, disabled people have been depicted in advertising content through narrow lenses—either as “superheroes” overcoming extraordinary odds or as objects of pity and charity.2 These portrayals, often framed in a way that aims to evoke emotional impact, tend to sideline the everyday realities and agency of disabled individuals, leading to skewed perceptions of their capabilities and
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallChallenging the Focus on Representation: Toward Recognizing the Agency of Disabled Consumers in Advertising2026-02-17text/htmlen-USChallenging the Focus on Representation: Toward Recognizing the Agency of Disabled Consumers in Advertising2026-02-172026TWOProject MUSE®2147612026-05-12T00:00:00-05:002026-02-17NIL for All: Advancing Inclusive Athlete Partnerships through Industry-Academic Collaboration
https://muse.jhu.edu/article/982324
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This year’s joint meeting of the ANA Sponsorship & Experiential Marketing Committee and the ANA Multicultural & Inclusive Marketing Committee offered a full day of presentations illustrating how brands are relying on culture, creativity, and community to drive more inclusive marketing outcomes.1 Under the theme “The Business of Sports and Entertainment: Where Culture, Commerce, and Community Converge,” the event highlighted how sports, music, festivals, and brand experiences shape contemporary cultural life. Against this backdrop, the session “Marketing in the NIL Era: How Industry and Academia Are Shaping the Future Together,” stood out as a particularly timely and socially significant conversation.2 Moderated by
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallNIL for All: Advancing Inclusive Athlete Partnerships through Industry-Academic Collaboration2026-02-17text/htmlen-USNIL for All: Advancing Inclusive Athlete Partnerships through Industry-Academic Collaboration2026-02-172026TWOProject MUSE®271602026-05-12T00:00:00-05:002026-02-17Leading the Discussion: Using Scenarios to Teach Advertising Ethics
https://muse.jhu.edu/article/982325
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Read the contributing editors’ introduction to this article: Teaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios.Ethical advertising practices help guide businesses in acting fairly, building trust, and developing positive relationships with consumers. Yet according to a 2024 Gallup poll, only 8% of respondents rated advertising professionals as “very high” regarding honesty and ethical standards, down 2% from previous rankings.1 This ranking places advertising professionals in the same trustworthiness category as members of Congress, car salespeople, and lobbyists.2Educators of future advertising professionals acknowledge the importance of preparing students for ethical decision
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallLeading the Discussion: Using Scenarios to Teach Advertising Ethics2026-02-17text/htmlen-USLeading the Discussion: Using Scenarios to Teach Advertising Ethics2026-02-172026TWOProject MUSE®345952026-05-12T00:00:00-05:002026-02-17Where Are All the Critical Voices in Advertising Research?
https://muse.jhu.edu/article/982326
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Despite the field of advertising research being relatively young in academia, advertising and its objects are as old as humans.1 While the jury may still be out as to what exactly qualifies as an advertisement, some in the field have classified cave art, principally handprints, which goes back tens of thousands of years, as a way of cavemen promoting the fact that they were there, and therefore, the earliest form of advertising.2 The history of our discipline is a blip in comparison to the history of advertising. We mention these contrasting histories to highlight how little we know and how limited our inquiries of advertising are in terms of theoretical frameworks and methods employed. Furthermore, since the
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallWhere Are All the Critical Voices in Advertising Research?2026-02-17text/htmlen-USWhere Are All the Critical Voices in Advertising Research?2026-02-172026TWOProject MUSE®2344592026-05-12T00:00:00-05:002026-02-17Antidepressant Ads Leave Men Out—And That’s Dangerous
https://muse.jhu.edu/article/982327
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Depression is a common mental health condition in the United States, affecting people of all genders, socioeconomic groups, and backgrounds.1 Globally, the World Health Organization (WHO) emphasizes that depression and self-harm are priority conditions within its Mental Health Action Plan (2013–2030).2 Depression is a clinical disorder, as defined by DSM5.3 Understanding depression can be complex, as its symptoms—such as fatigue and sadness—often resemble everyday mood changes, which makes diagnosis difficult.4 When left untreated, depression is associated with serious consequences, including decreased physical health, substance abuse, cardiovascular disease, increased overall mortality, and suicide.5Individuals’
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallAntidepressant Ads Leave Men Out—And That’s Dangerous2026-02-17text/htmlen-USAntidepressant Ads Leave Men Out—And That’s Dangerous2026-02-172026TWOProject MUSE®1222242026-05-12T00:00:00-05:002026-02-17Branded Content Governance Project’s Media-Marketing Integration Conference
https://muse.jhu.edu/article/982328
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Coorganizer Jonathan Hardy welcomes attendees to the Media-Marketing Integration conference in London on July 3, 2025. Photo credit: Kadeen Brown (www.kadeenbrown.com, @kadeenbrown).Media-Marketing Integration: Practices, Policies, Problems and Remedies was a two-day conference, on July 3–4, 2025, to mark the completion of a research project on branded content governance and to share the work of international researchers. Held at the London College of Communication, part of University of the Arts London, the conference brought together over 150 academics and research students as well as legal, policy, and industry practitioners. The conference invited papers on the practices and governance of branded
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallBranded Content Governance Project’s Media-Marketing Integration Conference2026-02-17text/htmlen-USBranded Content Governance Project’s Media-Marketing Integration Conference2026-02-172026TWOProject MUSE®196192026-05-12T00:00:00-05:002026-02-17Teaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios
https://muse.jhu.edu/article/982329
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In this installment of the Teaching Section of ASQ, we are delighted to present two features about advertising pedagogy. One focuses on the development of an introductory course on advertising and the other on a detailed teaching exercise about advertising ethics.First, we are delighted to talk with ASQ’s very own Ed Timke, who in addition to being the co-editor, is also on the faculty in the Department of Advertising and Public Relations at Michigan State University. In Fall 2025, Ed developed a new large lecture (800+ students!) asynchronous course, The World of Advertising. The course is designed for both majors and non-majors, to introduce the various themes and concepts involving different aspects of
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallTeaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios2026-02-17text/htmlen-USTeaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios2026-02-172026TWOProject MUSE®45142026-05-12T00:00:00-05:002026-02-17From the Archives Introduction: This Sneeze Is for Science Exhibit
https://muse.jhu.edu/article/982330
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The Consumer Reports Archives is an expansive and unique resource documenting the history of the consumer movement. Duke University’s Hartman Center for Sales, Advertising & Marketing History has curated two exhibits highlighting the history of the Consumer Reports organization in tandem with its ninetieth anniversary. In this issue’s “From the Archives” article, Steven Kramer guides readers through the This Sneeze Is for Science exhibit. Currently on display in the Rubenstein Library, it highlights the depiction of scientific authenticity and product testing through documentary photography. He encourages readers to reflect on how the photographers chose to frame the scientific process and how the magazine editors
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallFrom the Archives Introduction: This Sneeze Is for Science Exhibit2026-02-17text/htmlen-USFrom the Archives Introduction: This Sneeze Is for Science Exhibit2026-02-172026TWOProject MUSE®33542026-05-12T00:00:00-05:002026-02-17This Sneeze Was for Science: Archiving the Visual Legacy of Consumer Reports
https://muse.jhu.edu/article/982331
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Read the contributing editors' introduction to this article: From the Archives
Introduction: This Sneeze Is for Science Exhibit.A television engulfed in flames. A mound of charred toast. A backlit spray of droplets from a simulated sneeze. Such striking images—and many more like them—are more than just dramatic works of photography. Drawn from the archives of Consumer Reports, they are visual testaments to a mission rooted in scientific rigor and public advocacy.For ninety years, Consumer Reports has used photography not only to document its testing procedures but also to communicate its findings to its readership, fusing scientific method with photographic storytelling. The photographs featured in the exhibit This
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallThis Sneeze Was for Science: Archiving the Visual Legacy of Consumer Reports2026-02-17text/htmlen-USThis Sneeze Was for Science: Archiving the Visual Legacy of Consumer Reports2026-02-172026TWOProject MUSE®237252026-05-12T00:00:00-05:002026-02-17Global and International Introduction: What Can Maoist Propaganda Posters Teach Us about Sustainability Today?
https://muse.jhu.edu/article/982332
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Advertising and propaganda share a deep family resemblance: both rely on striking visual language and memorable slogans; both seek to promote a brand, a product, a party, an idea, a belief, or a behavior; and both circulate through organized, large-scale communication systems. Together, they form part of our everyday media environment. Over time, they shape our worldviews, establish norms, cultivate fantasies, and influence behavior. Eventually, they fade into oblivion and become part of a society’s collective memory.For this issue’s global and international section, we invite readers to explore a digital archive of Mao-era propaganda posters and consider what they reveal about China’s relationship with nature and
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallGlobal and International Introduction: What Can Maoist Propaganda Posters Teach Us about Sustainability Today?2026-02-17text/htmlen-USGlobal and International Introduction: What Can Maoist Propaganda Posters Teach Us about Sustainability Today?2026-02-172026TWOProject MUSE®69362026-05-12T00:00:00-05:002026-02-17“Moving Heaven and Earth”: Visualizing Socialist Construction Campaigns in Mao-Era Propaganda Posters (1949–1978)
https://muse.jhu.edu/article/982333
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Read the contributing editors’ introduction to this article: Global and International Introduction: What Can Maoist Propaganda Posters Teach Us about Sustainability Today?In China’s capital Beijing, less than five kilometers from Tiananmen Square, stands a 180-meter-tall, long-defunct smokestack. When its host facility—the Beijing No. 2 Thermal Power Plant—shut down in 2009 to reduce urban smog, the chimney remained. By 2017, it had become the center of a public debate.1 Should it be demolished for disturbing the city’s historic skyline? Or preserved as a relic of the nation’s early industrial past? One heritage advocate defended it passionately: “We once earnestly believed smokestacks were the definition of
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmall“Moving Heaven and Earth”: Visualizing Socialist Construction Campaigns in Mao-Era Propaganda Posters (1949–1978)2026-02-17text/htmlen-US“Moving Heaven and Earth”: Visualizing Socialist Construction Campaigns in Mao-Era Propaganda Posters (1949–1978)2026-02-172026TWOProject MUSE®1282432026-05-12T00:00:00-05:002026-02-17Perspectives from the Field Introduction: Courtney Miller on Operationalizing Trust
https://muse.jhu.edu/article/982334
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This “Perspectives from the Field” article presents practitioner insights on trust, credibility, and media strategy in contemporary advertising. It features Courtney Miller, executive vice president and head of strategy at Edelman, a global communications firm. With more than two decades of experience across industries including consumer packaged goods, healthcare, retail, and digital platforms, Miller has guided brands in navigating complex media landscapes and evolving audience expectations. Her work draws on large-scale research initiatives, including the Edelman Trust Barometer and proprietary generational studies, offering a practitioner perspective on how trust and credibility are operationalized in
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallPerspectives from the Field Introduction: Courtney Miller on Operationalizing Trust2026-02-17text/htmlen-USPerspectives from the Field Introduction: Courtney Miller on Operationalizing Trust2026-02-172026TWOProject MUSE®44022026-05-12T00:00:00-05:002026-02-17Operationalizing Trust: Practitioner Perspectives on Credibility, AI, and Media Strategy
https://muse.jhu.edu/article/982335
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Read the contributing editors’ introduction to this article: Perspective from the Field Introduction: Courtney Miller on Operationalizing Trust.Trust and credibility have become increasingly central to effective advertising, yet the mechanisms through which audiences evaluate brands are shifting rapidly. Factors such as media fragmentation, the rise of generative AI, and evolving generational expectations are changing how credibility is established, perceived, and operationalized. Understanding these changes is critical for both scholars and practitioners, as they shape audience behavior, influence flows (multistep pathways of media effects via opinion leaders), and the effectiveness of brand communication.1In this
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallOperationalizing Trust: Practitioner Perspectives on Credibility, AI, and Media Strategy2026-02-17text/htmlen-USOperationalizing Trust: Practitioner Perspectives on Credibility, AI, and Media Strategy2026-02-172026TWOProject MUSE®212662026-05-12T00:00:00-05:002026-02-17Breaking Gender Stereotypes? Analyzing Gender Representations in AI-generated Fashion Campaigns
https://muse.jhu.edu/article/982336
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Gender stereotypes are as ubiquitous in advertising as in other realms of social life.1 A man is more likely to be portrayed in advertising as an assertive career-oriented professional and a financial provider and a woman is more likely associated with her motherhood, work in lower positions and responsibility for household chores.2 While gender stereotypes are not negative per se, they may exert a negative influence on people.3 For example, the idea that men are better suited to STEM professions while women tend to excel in care work can lead to fewer girls being interested in STEM careers irrespective of their actual skills and propensities.4 As feminist movements accelerated female careers, financial
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallBreaking Gender Stereotypes? Analyzing Gender Representations in AI-generated Fashion Campaigns2026-02-17text/htmlen-USBreaking Gender Stereotypes? Analyzing Gender Representations in AI-generated Fashion Campaigns2026-02-172026TWOProject MUSE®1990992026-05-12T00:00:00-05:002026-02-17The World of Advertising Course
https://muse.jhu.edu/article/982337
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Read the contributing editors’ introduction to this article: Teaching Introduction: The World of Advertising Course and Advertising Ethics Scenarios.Timke’s Large-Enrollment Online Course The World of Advertising.In this video segment, Joanna L. Jenkins and Matthew P. McAllister introduce Edward Timke. He offers background and context about the reasons to create this course, designed to offer a comprehensive overview of advertising for majors and students who may be interested in majoring in a department of advertising and public relations.Deconstructing “The World of Advertising.”The segment focuses on how instructors might convey early in a course term what advertising is, how it plays a central role in everyday
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Project MUSE®https://muse.jhu.edu/2026-05-12T00:00:00-05:00https://muse.jhu.edu/journal/18/image/coversmallThe World of Advertising Course2026-02-17text/htmlen-USThe World of Advertising Course2026-02-172026TWOProject MUSE®161642026-05-12T00:00:00-05:002026-02-17