Contents
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Contents Acknowledgments ix Introduction: The What, Why, and How of a Rhetoric of Medicine 1 1. A Kairology of Biomedicine 21 2. Patient Audience: The Rhetorical Construction of the Migraineur 37 3. The Epideictic Rhetoric of Pathography 59 4. Hypochondria as a Rhetorical Disorder 74 5. A Rhetoric of Death and Dying 91 6. Values, Metaphors, and Health Policy 115 7. The Problem of Patient “Noncompliance”: Paternalism, Expertise, and the Ethos of the Physician 133 Conclusion: The Usefulness of a Rhetoric of Medicine 153 Notes 161 Works Cited 187 Index 211 ...
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