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APPENDIX C Additional Model Results from Chapter 5 TABLE C.1 Favorability Results for Tone Democratic exposure Republican exposure Negative Contrast Positive Negative Contrast Positive 2000 Senate Dem feeling thermometer 0.05 1.18 0.82 0.33 −0.52 −0.58 Rep feeling thermometer −0.75 −0.1 0.33 −0.74 −1.54 3.24 2004 Senate Dem favorability −1.15 0.29 0.1 0.15 0.15 −2.82 Rep favorability −0.67 −1.09 −1.77 0.17 2.99 −0.63 2000 presidential Gore likes 1.69 −1.38 −0.22 0.86 0.47 −1.47 Gore dislikes 1.21 −0.69 0.05 −0.4 1 −0.66 Bush likes −0.91 −0.3 1.03 1.51 1.68 −1.59 Bush dislikes 3.08 −0.25 −0.46 −1.42 −0.8 −0.2 2004 presidential Kerry favorability 1.36 2.25 0.43 −0.72 −0.16 −2.62 Bush favorability −1.28 −1.24 0.95 −0.1 0.54 1.96 Survey: 2000 ANES and 2004 BYU–UW panel study. Entries are z-scores. Boldface indicates that the variable is statistically significant at the .10 level. The boxed entries represent the results of one model estimation. Each similarly paired entry within tone is from one model run. The models also contain Democrats’ and Republicans’ exposure to all ads not of that tone. Those exposure results and all other control variables are not shown here. They are available from the authors on request. 170 Î Appendix C: Additional Model Results from Chapter 5 TABLE C.2 Favorability Results for Emotions Democratic exposure Republican exposure Fear Anger Enthusiasm Fear Anger Enthusiasm 2004 Senate Dem favorability −3.54 −1.41 1.22 0.19 0.39 0.01 Rep favorability −0.31 −1.82 −0.86 0.15 2.36 2.84 2004 presidential Kerry favorability 2.5 2.93 2 0.54 −0.09 −1.29 Bush favorability −0.64 −0.35 0.36 −0.44 −0.63 2.21 Survey: 2004 BYU–UW panel study. Entries are z-scores. Boldface indicates that the variable is statistically significant at the .10 level. The boxed entries represent the results of one model estimation. Each similarly paired entry within emotion is from one model run. The models also contain Democrats ’ and Republicans’ exposure to all ads not of that emotional appeal. Those exposure results and all other control variables are not shown here. They are available from the authors on request. ...

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Additional Information

ISBN
9781439903346
Related ISBN
9781439903339
MARC Record
OCLC
719377497
Pages
186
Launched on MUSE
2012-01-01
Language
English
Open Access
No
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