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The Persuasive Power of Campaign Advertising The Persuasive Power of Campaign Advertising Travis N. Ridout Michael M. Franz TEMPLE UNIVERSITY PRESS Philadelphia TEMPLE UNIVERSITY PRESS Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright © 2011 by Temple University All rights reserved Published 2011 Library of Congress Cataloging-in-Publication Data Ridout, Travis N., 1974– The persuasive power of campaign advertising / Travis N. Ridout and Michael M. Franz. p. cm. Includes bibliographical references. ISBN 978-1-4399-0332-2 (hardcover : alk. paper) ISBN 978-1-4399-0333-9 (pbk. : alk. paper) ISBN 978-1-4399-0334-6 (e-book) 1. Political campaigns—United States. 2. Advertising, Political— United States. I. Franz, Michael M., 1976– II. Title. JK2281.R54 2011 324.7'30973—dc22 2010035516 The paper used in this publication meets the requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992 Printed in the United States of America 2 4 6 8 9 7 5 3 1 ...

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Additional Information

ISBN
9781439903346
Related ISBN
9781439903339
MARC Record
OCLC
719377497
Pages
186
Launched on MUSE
2012-01-01
Language
English
Open Access
No
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