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239 Index Academy of Management Review, “Organizational Strategy, Structure, and Process” (1978), 82 Accountability journalism (watchdog role), 2, 19, 22, 27, 33, 132, 197, 199, 203, 208; two types of, 18 Adaptive change, 80, 89, 90, 92; challenges of, 79; leaders of, 81, 83, 84, 182; meaning of, 80; winners and losers and, 90, 93 Adler, Nancy, 178, 185–86, 188–89, 190, 192, 193 Administrative problems, 83–84 Advance Publications, 108 Advertisers and advertising: audience delivered to, 60, 61; boycotts and, 24, 26; changed expectations of, 220–21; changes in, 60–61; competitive advantage and, 6–7, 63, 85, 177; competitive landscape and, 51–52; content and, 43; cross-platform delivery and, 6–7, 17, 69, 85, 156–69, 172, 188–94; current community newspaper bases and, 155–56; digital edition and (see Digital advertising); digital vs. print revenue and, 68; display ads, 69; editorial content associated with, 171–72, 174, 177; ethnic media discrimination by, 15; goodwill and, 62; help-wanted ads, 41, 44; high-volume, high-margin, 179– 80; Internet threat to, 40, 41; legacy costs and, 47–48; local newspapers and, 25–26, 161; loss of, 44, 45, 114; loyalty and, 5, 66, 85, 87–88, 158, 159, 174; message matched with medium and, 161–69, 187; metro newspapers and, 200; multiple platforms and, 139, 156–59, 166, 169, 170, 175–77, 183, 202–3; new components of, 69; new media and, 50–51, 162–69; new revenue sources and, 156; new technology and, 55–56; print edition and, 13, 36–37, 41, 54, 94, 159, 163–64, 167, 170; rate card revamping and, 113, 173–74, 183, 187, 189; rates for print vs. digital edition and, 62 (see also Rates); reader loyalty and, 5; repeat exposure and, 174; revenue trends and, 44–45, 218; sharp decline in, 100; shifting world for, 36, 94, 158–61; special-interest magazines and, 133; sponsorship packages and, 69, 139, 156, 172, 179, 189, 190–91, 192, 193; stealth competitor and, 52; surveys of, 88, 95, 97; tipping point and, 36; traditional business model and, 33, 35, 42; understanding needs of, 202–3; value offered to, 4. See also Local businesses; Marketing; specific categories of advertising Advertising Department. See Sales representatives African Americans, 11; newspapers for and owned by, 15 Afternoon newspapers, 218, 219 Index 240 Age. See Demographics Agenda setting, 22–25. See also Accountability journalism Aggregation of content, 42–43, 46, 47 “Aha” moments. See Epiphanies All the News That’s Fit to Sell (Hamilton), 24–25, 77, 142 American Association of Advertising Agencies, 166 Analyzers, change and, 82–83 AOL, 36, 113, 175 Appalachian region, 4, 24, 57 Art of Possibility, The (Zander), 216 Associated Press, 175 Audience, 60, 61; engagement of, 4, 68; highly targeted, 133; mass vs. engaged , 68; mass vs. niche, 169; right size and type of, 198; unique, 187. See also Customer base; Readers Automotive ads, 41, 45, 94, 165 Back-of-the-envelope revenue calculation , 45 Bain & Company, 123 Balcony, getting up on, 90, 91–92, 93, 97, 194, 208 Banner ads, 188, 190–91 Barre (Vt.) Times Argus, 65, 98–99, 102, 145–46 Barriers to entry, 41, 46, 63 BBDO North America, 167, 202 Berkshire Hathaway, 39 Bezos, Jeff, 198 BIA/Kelsey, 113, 175 Billboard advertising, 51, 161 Blogosphere, 23, 145 Boone Newspapers, Inc., 55 Borderless society, 220 Boston Consulting Group, 35 Boston Globe, 2, 20, 134, 202, 204–5 Branded storytelling, 167–68 Brentwood (Nashville suburb), 136 Broadcast media. See Radio; Television Broadwell, Charles, 30, 80, 81, 82, 93, 119–20, 121, 128, 136, 146 Buffett, Warren, 39, 100, 197, 202 Building Blocks of Community Development (report), 31 Building Communities of Conscience and Conviction (report), 26, 28 Bundled sales, 69–70 Business-directory ads, 188 Business model: flexible and forwardlooking , 218–20; Internet impact on, 4, 35–37, 40–48, 200; soundness of, 61–62; traditional, 4–5, 33, 35, 42, 48; transformation to new, 42, 53, 71–75, 187, 195–224; undermining of, 4–5 Businessofnews.unc.edu, 45, 135, 150, 193 Business schools, 210, 211–12 Cable television, 51, 133 California, 4, 23. See also Santa Rosa (Calif.) Press Democrat Can Journalism Be Saved? (Mersey), 125 Carnegie Corporation, 211; “Journalism in the Service of Democracy” (2008 summit), 208 Carnegie-Knight Initiative on the Future of Journalism Education, 211 Carter, Hodding, II, 18 Carter, Hodding, III, 17–18 Carter, Horace, 12 Cash cow (core business), 35, 56, 64, 70 Catarivas, Jimena, 16, 31, 61, 111, 164 Cell phones...

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Additional Information

ISBN
9781469615448
Related ISBN
9781469615424
MARC Record
OCLC
966859658
Pages
264
Launched on MUSE
2017-01-01
Language
English
Open Access
No
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