In lieu of an abstract, here is a brief excerpt of the content:

Contents Introduction 1 i. Creating a New Strategy 1. Why It Is Critical That Newspapers Survive 11 2. Why Newspapers Must Change 33 3. How Newspapers Must Change 54 ii. Implementing a New Strategy 4. How to Lead Change 79 5. How to Shed Legacy Costs 98 6. How to Build Vibrant Community on Many Platforms 119 7. How to Pursue New Revenue Opportunities 155 iii. The New World Order 8. The Far-Reaching Implications 197 9. Crafting a New Beginning for Newspapers 215 Acknowledgments 225 How to Use the Complementary Instructional Website 229 Bibliography 231 Index 239 This page intentionally left blank Figures 1.  Newspaper Advertising Revenue, Adjusted for Inflation, 1950 to 2012 37 2. Media Returns in Relation to the S&P 500 38 This page intentionally left blank ...

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Additional Information

ISBN
9781469615448
Related ISBN
9781469615424
MARC Record
OCLC
966859658
Pages
264
Launched on MUSE
2017-01-01
Language
English
Open Access
No
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