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Saving Community Journalism A good newspaper is an anchor in a community. A newspaper reminds a community every day of its collective identity, the stake we have in one another, and the lessons of its history. —Ron Heifetz, John F. Kennedy School of Government, Harvard University SAVING COMMUNITY JOURNALISM The Path to Profitability Penelope Muse Abernathy the university of north carolina press | chapel hill © 2014 The University of North Carolina Press All rights reserved. Designed by Sally Scruggs. Set in Calluna types by codeMantra. Manufactured in the United States of America. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. The University of North Carolina Press has been a member of the Green Press Initiative since 2003. Library of Congress Cataloging-in-Publication Data Abernathy, Penelope Muse. Saving community journalism : the path to profitability / Penelope Muse Abernathy. pages cm Includes bibliographical references and index. isbn 978-1-4696-1542-4 (hardback) — isbn 978-1-4696-1543-1 (ebook) 1. Community newspapers—United States 2. Newspaper publishing—United States. I. Title. pn4888.c594a24 2014 070.4'33—dc23 2013041253 18–17–16–15–14—5–4–3–2–1 Dedicated to those who have both inspired and helped create this book, most especially the next generation of journalists and media executives whom I have taught, and the owners, publishers, and editors of newspapers who fight the good fight every day for the residents of the communities they serve. This page intentionally left blank ...


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