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Content V Acknowledgements VII Kimani Njogu Prolouge — Ethnic Diversity in Eastern Africa Conceptualizing Identity 3 Michael Chege Ethnic Pluralism and National Governance in Africa: A Survey 19 Mineke Schipper What Do We Share? From the Local to the Global, and Back Again 41 Karega-Munene Production of Ethnic Identity in Kenya 55 Joseph G. Healey Links Between African Proverbs and Sayings and Ethnic Diversity 61 Joy Mboya (Over)riding the Rainbow: Ethnic Diversity and the Kenyan Creative Economy 71 Mary Kimonye Leveraging Africa’s Diversity for an improved Image and Branding Ethnicity in Politics 83 Kenneth Agyemang Attafuah Ethnic Diversity, Democratization and Nation-Building in Ghana 105 Huruma Luhuvilo Sigalla Ethnic Diversity in East Africa: The Tanzanian Case and the Role of Kiswahili Language as a Unifying Factor 121 Eric Aseka Critical Reflections on the Challenges and Prospects of Ethnic Diversity Management in Democratization 141 Nassanga Goretti Linda Media and National Identity: Should National Media be Relegated to the Backseat? 161 James Vuningoma Ethnic Diversity Background and Issues: The Case of Rwanda 183 Paul N. Mbatia, Kennedy Bikuri & Peter Nderitu The Challenges of Ethnicity, Multiparty Democracy and State Building in Multiethnic States in Africa: Experiences from Kenya 201 Nicholas O. Odoyo A Political Economy of Land Reform in Kenya: the Limits and Possibilities of Resolving Persistent Ethnic Conflicts 221 Kabiri Ngeta Epilogue — Emerging Issues in Managing the Challenges and Opportunities of Ethnic Diversity in East Africa: Is Good Governance the Destiny? 234 Notes on Contributors ...

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