-
Table of Contents
- University of Massachusetts Press
- Chapter
- Additional Information
, contEnts acknowledgments ix introduction 1 1. Non: the prefix that changes What—and how—We read 7 2. a Brief history of popularization 25 3. a highly Educated public 45 4. From snow to sokal 61 5. academic philanthropists 87 6. Writing to Be read 107 7. From author to reader 147 8. Why We read 169 afterword: popularization and the Future of the Book 187 notes 191 selected Bibliography 207 index 213 ix ...