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vii Contents Series Editor’s Preface ix Acknowledgments xi Introduction 1 1 Infant Feeding and Rhetoric An Overview 11 2 From “Wives’ Tales and Folklore” to Scientific Fact Rhetorics of Breastfeeding and Immunity in the Mid–Twentieth Century 32 3 Articulating Knowledge and Practice The Rhetoric of Infant-Feeding Policy 52 4 Viral Rhetoric Breast and Bottle in Current Promotional Discourse 79 5 Rhetorical Agency and Resistance in the Context of Infant Feeding 105 viii Contents 6 Feminism, Rhetoric, and Breastfeeding Some Concluding Remarks 130 Appendix: Research Participants 151 Notes 157 References 169 Index 179 ...

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