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We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade coffee analyzes the collective action and combined efforts of fair-trade network participants to construct a new economic reality.

Focusing on La Voz Que Clama en el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable.

This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fair-trade advocates, and anyone interested in globalization and the realities of fair trade. Winner of the Society for Economic Anthropology Book Award

Table of Contents

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  1. Cover
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  1. Title Page, Copyright Page
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  1. Contents
  2. p. v
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  1. Acknowledgments
  2. pp. vii-ix
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  1. 1. Introduction
  2. pp. 1-21
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  1. 2: The Historical Convergence of Local Livelihoods, the Global Economy, and International Politics
  2. pp. 23-53
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  1. 3: “Trade Not Aid”: Assessing Fair Trade’s Economic Impact on Cooperative Members and Their Families
  2. pp. 55-79
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  1. 4: Obligatory Burdens: Collaboration and Discord Within the Cooperative
  2. pp. 81-121
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  1. 5: The Political Economy of Organic and Shade-Grown Coffee Certification, Local Livelihoods, and Identities
  2. pp. 123-150
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  1. 6: Managing the Maya: Power in the Fair-trade Market
  2. pp. 151-178
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  1. 7: Marketing the Maya: Fair Trade’s Producer/Consumer Relationships
  2. pp. 179-206
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  1. 8: Conclusion: A Fairer Future
  2. pp. 207-213
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  1. Notes
  2. pp. 215-226
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  1. Works Cited
  2. pp. 227-257
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  1. Index
  2. pp. 259-266
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