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Since the late nineteenth century, religiously themed books in America have been commercially popular yet scorned by critics. Working at the intersection of literary history, lived religion, and consumer culture, Erin A. Smith considers the largely unexplored world of popular religious books, examining the apparent tension between economic and religious imperatives for authors, publishers, and readers. Smith argues that this literature served as a form of extra-ecclesiastical ministry and credits the popularity and longevity of religious books to their day-to-day usefulness rather than their theological correctness or aesthetic quality.

Drawing on publishers' records, letters by readers to authors, promotional materials, and interviews with contemporary religious-reading groups, Smith offers a comprehensive study that finds surprising overlap across the religious spectrum--Protestant, Catholic, and Jewish, liberal and conservative. Smith tells the story of how authors, publishers, and readers reconciled these books' dual function as best-selling consumer goods and spiritually edifying literature. What Would Jesus Read? will be of interest to literary and cultural historians, students in the field of print culture, and scholars of religious studies.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright, Dedication
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  1. Contents
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  1. Figures
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  1. Acknowledgments
  2. pp. xi-xiii
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  1. Introduction
  2. pp. 1-18
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  1. Part I. The Social Gospel and the Literary Marketplace
  1. 1. What Would Jesus Do? Reading and Social Action
  2. pp. 21-46
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  1. 2. The Dickens of the Rural Route: Harold Bell Wright and Christian Melodrama
  2. pp. 47-72
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  1. Part II. The 1920s Religious Renaissance
  1. 3. Good Books Build Character: Promoting Religious Reading in the 1920s
  2. pp. 75-105
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  1. 4. Jesus, My Pal: Reading Bruce Barton’s Jesus
  2. pp. 106-132
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  1. Part III. America’s God and Cold War Religious Reading
  1. 5. Pealeism and Its Discontents: Cold War Religion, Intellectuals, and the Middlebrow
  2. pp. 135-156
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  1. 6. The Cult of Reassurance: Religion, Therapy, and Containment Culture
  2. pp. 157-198
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  1. Part IV. Reading the Apocalypse: Christian Bookselling in the 1970s and 1980s
  1. 7. The Late Great Planet Earth and Evangelical Cultures of Letters in the 1970s and 1980s
  2. pp. 201-221
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  1. 8. End-Times Prophecy for Dummies: The Late Great Planet Earth
  2. pp. 222-246
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  1. Part V. The Decade of the Soul: The 1990s and Beyond
  1. 9. Books for the Seeker: Liberal Religion and the Literary Marketplace in the 1990s
  2. pp. 249-275
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  1. 10. The New Gnosticism: Gender, Heresy, and Religious Community
  2. pp. 276-302
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  1. Conclusion
  2. pp. 303-314
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  1. Appendixes
  2. pp. 315-318
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  1. Notes
  2. pp. 319-370
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  1. Bibliography
  2. pp. 371-390
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  1. Index
  2. pp. 391-394
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