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305 I have incurred many debts in the years that I have worked on this book, and it gives me pleasure to acknowledge them here. Thanks first to the many archivists who offered me invaluable assistance along the way. Archivists at the J. Walter Thompson Company Archives, the Gerald R. Ford Library, the Robert F. Wagner Labor Archives, and the Wayne State University Archives of Labor and Urban Affairs were particularly helpful, patiently guiding me through vast collections and often pointing the way to rich sources that I would have otherwise overlooked. The J. Walter Thompson Company Archives and the Gerald R. Ford Library also provided generous travel grants that enabled me to pursue my research. Chris Prom at the University of Illinois and Greg Wendt at Southern Illinois University–Carbondale kindly helped me with illustrations. When I was a graduate student in the Department of American Civilization at Brown University, both the graduate school and the department supported my doctoral work with fellowships and teaching assistantships, including a Bernstein Dissertation Fellowship. The department’s nurturance of its graduate students and its cultivation of a noncompetitive ethos gave me the confidence to pursue my ideas. Special thanks to Kathleen Franz, Jane Gerhard, Kirsten Lentz, Kirsten Ostherr, and Mari Yoshihara for their example and their friendship. Thanks also to Susan Smulyan, who helped me to become a scholar and teacher without losing my sense of humor. At Brown, I was blessed with a wonderful dissertation committee who believed in this project from its inception. Robert Lee’s commitment to placing race and ethnicity at the center of American history has been an inspiration. The late John L. Thomas paved the way for this topic by suggesting early on that I study the recurring theme of decline in American social and intellectual thought. Mari Jo Buhle pushed me to become a more rigorous historian and a more nuanced thinker, while never expressing any doubt that I could tackle a topic that at times seemed overly ambitious in scope. Like so many other scholars who have come before me, I am profoundly indebted to her. I am also grateful to my colleagues in the History Department at Southern Illinois University–Carbondale who gave me support as I made the transition from student to professor. Both Marji Morgan and Michael Batinski helped me to balance the rigorous demands of teaching, research, and writing, and Holly Hurlburt reminded me to have fun. Marc Torney and Michael Tow provided valuable research assistance, and Jonathan Bean helped me track down photographs. Finally, a very special thanks to Robbie Lieberman and Rachel Stocking, who invited me into their offices and homes and made me feel so welcome from the start. At the endgame, both Andrew Bynom and Rachel Stocking read the manuscript and ofa c k n o w l e d g m e n t s a c k n o w l e d g m e n t s 306 fered feedback that not only made the book better but also helped me bring things to a close. A few individuals moved the project forward in various ways. My gratitude goes out to Chuck Grench for supporting this book, as well as to Peter Carroll and Judith Smith for their insightful comments on earlier versions of the manuscript. I am also grateful to the University of North Carolina Press staff for its assistance. John Judis helped me make contact with the late Jude Wanniski and Peter Hannaford, who generously shared with me their memories of the 1980 Republican National Convention. Sandra Beth Levy and Kathy Neely provided me with much-needed support and love throughout this process. My childhood friends Cate Corcoran and Bernadine Mellis have been cheering me on from the sidelines for so long now that it is impossible to imagine how I would have gotten this far without them. Finally, I must thank Kimberly Pluskota, Crista Hönig, Michelle Beard, and all of the childcare providers at the Child Development Laboratories at Southern Illinois University–Carbondale and the Free University of Berlin Kita for giving my child so much loving attention during the many hours that I was writing this book. Lucky for me, I was born into a family where I learned that political and intellectual commitment had everything to do with love. I thank my stepmother, Nancy Fraser, for being such an inspiring role model over the years (as well as for helping me come up with...

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