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contents Introduction Governing the Female Body: 1 Three Dimensions of Power paula saukko & lori reed I. MEDIATED SELF-HEALTH 1. “It’s Down to You”: Psychology, Magazine Culture, 19 and Governing Female Bodies lisa blackman 2. Beyond Pill Scares? Online Discussions on Genetic 40 Thrombophilia and Gendered Contradictions of Personalised Medicine paula saukko 3. Gender, Pathology, Spectacle: Internet Addiction 59 and the Cultural Organization of “Healthy” Computer Use lori reed II. PRIVATIZATION AND THE BODY PROPER-TY 4. Pink Ribbons Inc.: The Emergence of Cause-Related 85 Marketing and the Corporatization of the Breast Cancer Movement samantha king 5. Regulation through the Postfeminist Pharmacy: 112 Promotional Discourse and Menstruation joshua gunn & mary douglas vavrus 6. Productive Bodies: Women, Work, and Depression 134 kristin a. swenson v III. TR ANSNATIONAL BODY POLITICS 7. “The Pill” in Puerto Rico and the Mainland 159 United States: Negotiating Discourses of Risk and Decolonization laura briggs 8. Biopolitical Media: Population Communications 186 International, and the Governing of Reproductive Health ronald walter greene & david breshears 9. Disciplining the Ethnic Body: Latinidad, 206 Hybridized Bodies, and Transnational Identity angharad n. valdivia & isabel molina IV. SCIENCE, NATURE AND GENDER 10. “Doing What Comes Naturally . . .” Negotiating 233 Normality in Accounts of IVF-Failure karen throsby 11. Feminism’s Sex Wars and the Limits 253 of Governmentality barbara mennel 12. Beyond XX and XY: Living Genomic Sex 271 ingrid holme Contributors 295 Index 299 vi Contents ...

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