In this Book

summary
The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.

Table of Contents

restricted access Download Full Book
  1. Cover
  2. restricted access
    • Download PDF Download
  1. Title Page
  2. restricted access
    • Download PDF Download
  1. Table of Contents
  2. pp. vii-viii
  3. restricted access
    • Download PDF Download
  1. Foreword
  2. pp. ix-xii
  3. restricted access
    • Download PDF Download
  1. Introduction
  2. pp. 1-9
  3. restricted access
    • Download PDF Download
  1. Part I: Leading toward Settlement
  1. 1. Thinking the Unthinkable
  2. pp. 13-20
  3. restricted access
    • Download PDF Download
  1. 2. Why Matt Myers?
  2. pp. 21-27
  3. restricted access
    • Download PDF Download
  1. 3. Sinking the Unthinkable
  2. pp. 28-35
  3. restricted access
    • Download PDF Download
  1. 4. The Search for Common Ground Begins
  2. pp. 36-39
  3. restricted access
    • Download PDF Download
  1. 5. Why Stan Glantz and Julia Carol?
  2. pp. 40-48
  3. restricted access
    • Download PDF Download
  1. 6. “Everyone” Agreed!
  2. pp. 49-52
  3. restricted access
    • Download PDF Download
  1. 7. The Real Leadership?
  2. pp. 53-58
  3. restricted access
    • Download PDF Download
  1. 8. A Suspect Consensus
  2. pp. 59-63
  3. restricted access
    • Download PDF Download
  1. 9. Guess Who’s Coming to Dinner
  2. pp. 64-69
  3. restricted access
    • Download PDF Download
  1. 10. Day One: Four Meetings, Two Directions
  2. pp. 70-77
  3. restricted access
    • Download PDF Download
  1. 11. One Stays, One Stays Out
  2. pp. 78-86
  3. restricted access
    • Download PDF Download
  1. Part II: The Settlement
  2. pp. 87-103
  3. restricted access
    • Download PDF Download
  1. 12. Progress
  2. pp. 89-93
  3. restricted access
    • Download PDF Download
  1. 13. Betrayed?
  2. pp. 94-102
  3. restricted access
    • Download PDF Download
  1. 14. Slings and Arrows
  2. pp. 103-109
  3. restricted access
    • Download PDF Download
  1. 15. With Friends Like These...
  2. pp. 110-112
  3. restricted access
    • Download PDF Download
  1. 16. The Line Hardens
  2. pp. 113-118
  3. restricted access
    • Download PDF Download
  1. 17. A Divorce in the Family
  2. pp. 119-122
  3. restricted access
    • Download PDF Download
  1. 18. The Nicotine Fix
  2. pp. 123-130
  3. restricted access
    • Download PDF Download
  1. 19. “I Say It’s Immunity, and I Say the Hell with It!”
  2. pp. 131-141
  3. restricted access
    • Download PDF Download
  1. 20. “When to Walk Away”
  2. pp. 142-145
  3. restricted access
    • Download PDF Download
  1. 21. The Two Ks to the Rescue
  2. pp. 146-152
  3. restricted access
    • Download PDF Download
  1. 22. The Deal Is Struck—and Stricken
  2. pp. 153-158
  3. restricted access
    • Download PDF Download
  1. Part III: The Rise and Fall of the McCain Bill
  1. 23. The Struggle for Clinton’s Nod
  2. pp. 161-172
  3. restricted access
    • Download PDF Download
  1. 24. Unity under Clinton’s Umbrella?
  2. pp. 173-175
  3. restricted access
    • Download PDF Download
  1. 25. Things Fall Apart—the Center Cannot Hold
  2. pp. 176-185
  3. restricted access
    • Download PDF Download
  1. 26. The Moving Kessler-Koop Line
  2. pp. 186-193
  3. restricted access
    • Download PDF Download
  1. 27. The All-Inclusive Anti-Immunity Club
  2. pp. 194-200
  3. restricted access
    • Download PDF Download
  1. 28. McCain to the Rescue
  2. pp. 201-206
  3. restricted access
    • Download PDF Download
  1. 29. A Cliffhanger on Liability
  2. pp. 207-210
  3. restricted access
    • Download PDF Download
  1. 30. Not Good Enough
  2. pp. 211-216
  3. restricted access
    • Download PDF Download
  1. 31. Worse Than Nothing!
  2. pp. 217-219
  3. restricted access
    • Download PDF Download
  1. 32. Guess Who’s Not Coming to Dinner
  2. pp. 220-225
  3. restricted access
    • Download PDF Download
  1. 33. The Window of Opportunity Slams Shut
  2. pp. 226-233
  3. restricted access
    • Download PDF Download
  1. Part IV: Lessons from the Settlement and Its Aftermath
  1. 34. What Was Gained? What Was Lost?
  2. pp. 237-248
  3. restricted access
    • Download PDF Download
  1. 35. And the Rest of the Globe?
  2. pp. 249-254
  3. restricted access
    • Download PDF Download
  1. 36. Thirteen Ways to Lead a Movement Backward
  2. pp. 255-279
  3. restricted access
    • Download PDF Download
  1. 37. The Wrong Leaders for the Right Moment
  2. pp. 280-284
  3. restricted access
    • Download PDF Download
  1. 38. Engaged in the Work of Democracy
  2. pp. 285-291
  3. restricted access
    • Download PDF Download
  1. Conclusion: With a Little Bit of Luck
  2. pp. 293-298
  3. restricted access
    • Download PDF Download
  1. Afterword: Lessons of the Tobacco Wars
  2. pp. 299-304
  3. restricted access
    • Download PDF Download
  1. Epilogue
  2. pp. 305-309
  3. restricted access
    • Download PDF Download
  1. Chronology of Key Events
  2. pp. 311-312
  3. restricted access
    • Download PDF Download
  1. Acknowledgments
  2. pp. 313-316
  3. restricted access
    • Download PDF Download
  1. Index
  2. pp. 317-327
  3. restricted access
    • Download PDF Download
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.