The Economics and Financing of Media Companies: Second Edition

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The Economics and Financing of Media Companies second edition The Economics and Financing of Media Companies Robert G. Picard second edition fordham university press new york 2011 . . Copyright 䉷 2002, 2011 Fordham University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other—except for brief quotations in printed reviews, without the prior permission of the publisher. Fordham University Press has no responsibility for the persistence or accuracy of URLs for external or third-party Internet websites referred to in this publication and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. Fordham University Press also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data Picard, Robert G. The economics and financing of media companies / Robert G. Picard.—2nd ed. p. cm. Includes bibliographical references and index. ISBN 978-0-8232-3256-7 (cloth : alk. paper) ISBN 978-0-8232-3257-4 (pbk. : alk. paper) 1. Mass media—Economic aspects. 2. Mass media—Finance. I. Title. P96.E25P528 2011 338.4⬘730223—dc22 2010033993 Printed in the United States of America 13 12 11 5 4 3 2 1 Second edition ...