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Preface ix 1 Introduction 1 The Fields of Play 2 The Origins of Baseball and Soccer Leagues 12 3 How Soccer Spread around the World 48 When Baseball Didn’t 4 Pay for Play 84 The Development of the Baseball and Soccer Labor Markets 5 Fans, Franchises, and Financial Failure 116 Why Baseball Clubs Make Money and Soccer Clubs Don’t 6 Watching the Money 146 Baseball and Soccer Broadcasting 7 Uncertain Prospects 170 Creating Competitive Balance 8 Crossing Cultures and Learning Lessons 195 What Americans Need to Know about World Soccer and the World Needs to Know about American Baseball Notes 217 Index 245 Contents 00 8258-6 frontmatter 2/11/05 3:57 PM Page vii 00 8258-6 frontmatter 2/11/05 3:57 PM Page viii ...

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