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Commodity Activism CRITICAL CULTURAL COMMUNICATION General Editors: Sarah Banet-Weiser and Kent A. Ono Dangerous Curves: Latinas in the Media Isabel Molina-Guzmán The Net Effect: Technology, Romanticism, Capitalism Thomas Streeter Our Biometric Future: Facial Recognition Technology and the Culture of Surveillance Kelly A. Gates Critical Rhetorics of Race Edited by Michael G. Lacy and Kent A. Ono Circuits of Visibility: Gender and Transnational Media Cultures Edited by Radha S. Hegde Commodity Activism: Cultural Resistance in Neoliberal Times Edited by Roopali Mukherjee and Sarah Banet-Weiser [34.234.83.135] Project MUSE (2024-03-28 13:30 GMT) Commodity Activism Cultural Resistance in Neoliberal Times Edited by Roopali Mukherjee and Sarah Banet-Weiser a NEW YORK UNIVERSIT Y PRESS New York and London NEW YORK UNIVERSITY PRESS New York and London www.nyupress.org© 2012 by New York University All rights reserved References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Commodity activism : cultural resistance in neoliberal times / edited by Roopali Mukherjee and Sarah Banet-Weiser. p. cm. — (Critical cultural communication) Includes bibliographical references and index. ISBN 978–0–8147–6400–8 (cl : alk. paper) ISBN 978–0–8147–6401–5 (pb : alk. paper) ISBN 978–0–8147–6402–2 (ebook) ISBN 978–0–8147–6301–8 (ebook) 1. Consumption (Economics)—Social aspects. 2. Consumption (Economics)— Political aspects. 3. Consumers—Political activity. 4. Consumer behavior. 5. Social action—Economic aspects. 6. Social responsibility of business. I. Mukherjee, Roopali. II. Banet-Weiser, Sarah, 1966– HC79.C6C6353 2012 306.3—dc23 2011046956 New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America c 10 9 8 7 6 5 4 3 2 1 p 10 9 8 7 6 5 4 3 2 1 ...