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>> v Contents Acknowledgments vii 1. Introduction: Whose News? 1 2. Informational Demands for News: Agenda Setting 43 and Audience Influence 3. Demands for Gratification: Competing in the National 73 News Economy 4. Perpetual Feedback: Monitoring the New Media 109 Environment 5. Where Can We Go? Consuming Responsibly 137 Notes 163 References 167 Index 183 About the Author 187 This page intentionally left blank ...