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Contents
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Contents Acknowledgments vii Introduction 1 part i Institutions and Audiences Introduction 17 1 The Moms ’n’ Pops of CATV 24 Megan Mullen 2 A Taste of Class: Pay-TV and the Commodification of Television in Postwar America 44 John McMurria 3 Cable’s Digital Future 66 François Bar and Jonathan Taplin 4 If It’s Not TV, What Is It? The Case of U.S. Subscription Television 85 Amanda D. Lotz 5 Where the Cable Ends: Television beyond Fringe Areas 103 Lisa Parks part ii Channels Introduction 129 6 Discovery’s Wild Discovery: The Growth and Globalization of TV’s Animal Genres 137 Cynthia Chris v 7 Tunnel Vision and Food: A Political-Economic Analysis of Food Network 158 Cheri Ketchum 8 Target Market Black: BET and the Branding of African America 177 Beretta E. Smith-Shomade 9 Monolingualism, Biculturalism, and Cable TV: HBO Latino and the Promise of the Multiplex 194 Katynka Z. Martínez 10 Gay Programming, Gay Publics: Public and Private Tensions in Lesbian and Gay Cable Channels 215 Anthony Freitas 11 The Nickelodeon Brand: Buying and Selling the Audience 234 Sarah Banet-Weiser part iii Cable Programs: The Platinum Age of Television? Introduction 255 12 Cable Watching: HBO, The Sopranos, and Discourses of Distinction 261 Dana Polan 13 Bank Tellers and Flag Wavers: Cable News in the United States 284 Toby Miller 14 Dualcasting: Bravo’s Gay Programming and the Quest for Women Audiences 302 Katherine Sender 15 “I’m Rich, Bitch!!!”: The Comedy of Chappelle’s Show 319 Christine Acham 16 Worldwide Wrestling Entertainment’s Global Reach: Latino Fans and Wrestlers 338 Ellen Seiter About the Contributors 359 Index 363 vi Contents ...