Wrestling with Starbucks: Conscience, Capital, Cappuccino

Index

267 Acatenango, 101 Adams, Betty Hannstein, 65, 89, 91–92, 93 Addis Ababa, 175, 184 advertising. See marketing AFL-CIO: American Institute for Free Labor Development (AIFLD), 7–8; Change To Win, split with, 13, 155, 259; hostility to left, 7–8, 251; International Solidarity Center, 88; Lee, Thea, 147, 154; Lovestone, Jay and, 251; shortcomings of, 162; Stern, Andy comments on, 155, 251; Working America project, 159–160 Africa: African Fine Coffee Conference 2007, 184; Black Gold movie, 175; Starbucks clean water project in, 225–226. See also specific countries African Coffee Celebration, Starbucks, 177 Age, 29–30 Agronomy Center (Costa Rica), 71–73, 99 Aiken Gump, 146 airports as Starbucks locations, 30, 189, 264 Alberto de Leon, Gerardo, 70 Albom, Mitch, 35 Alexander, Jeff, 13, 145–146 Alinsky, Saul, 230, 266 AlterNet, 142, 258 Altria Group, 28, 49 Amman, Jordan, 2, 166, 261 ANACAFE, 70, 93, 97–98 Anacostia district, 105, 257 anarchism, 6, 8–9, 148–149, 153. See also IWW Antigua, 90 appellation. See under certification Appiah, Kwame Anthony, 168, 261 arabica, 3, 47–48, 50, 54, 56, 67, 68, 169, 238 Arbenz, Jacobo, 88, 91 Arturo Roman, Juan Gerardo, 86, 250 associates, Wal-Mart, 142 Astor Place, New York City, 33 Auburn, Washington, 13, 145 Austin Powers: The Spy Who Shagged Me, 2 Autogrill, Benetton, 189 Ayele, K.E. Kassahum, 173, 178 baby boomers, 34 Badgett’s Coffee Journal, 124 Bailey’s Crossroads, Virginia, 115, 137, 151 Baldwin, Jerry, 20, 30, 195, 262 Index Barber, Benjamin, 164, 260 Barber, Randy, 27 baristas: author working as, 150–151; Berlin and, 167; in Black Gold, 176; class and, 13, 153, 158–159; Dr. Evil with, 2; efforts to unionize, 10, 13, 144, 148; Eighth Street store, 110–122; at Murky Coffee, 132–133; Starbucks annual meeting and, 15; turnover among, 142; work hours and, 150, 152. See also employees; Starbucks Barnes, Peter, 216 Battle of Seattle, 1–10, 203–204, 213, 252 Beah, Ishmael, 35, 39 beans. See under coffee Bean Stock, 15, 110, 142–143, 146, 148 Beatles, the, 198. See also McCartney, Paul beatniks, 4, 20–21, 139 Beijing, 16, 165, 197, 252. See also China Ben & Jerry, 223 benefits. See wages and benefits Benjamin, Medea, 236, 242, 249; activist roots, 13–14; Battle of Seattle, 8 Berkeley, California: coffeehouses, 21; Leopold’s Records, 128 big noise strategy, 175, 240–241 Big Pharma, 171, 234 bird-friendly. See under certification Black Bloc, 153. See also anarchism; Battle of Seattle Black Gold (movie), 163, 175–177, 260 bloggers, 29–30, 165 Bloomer, Phil, 173 Blue Note Blend (various artists), 33 Blue Note records, 32–33 Bono, 226 Booth, Heather, 265 Borowitz, Andy, 165 Bosman, Julie, 131, 258 bottled water, 227–229. See also water Bové, José, 9 Bowker, Gordon, 20, 40, 254 brand, branding: art and, 128; aspiration, 28, 30; Big Four, 49, 68; Briggs, Barbara, 183; coffee, 23–24; commoditization, 186; computer-friendly as part of, 32; counterculture as a, 9, 138; definition of, 23; Ethiopian coffee, 169, 178–180; expansion of, 3, 39–40, 199; Fairganic, 133; farmers of, 104; “good coffee, good company,” 80; history of, 23–24, 253; impact of perceived goodness, 40–43, 226–227, 230; intangibles, 23–24, 32, 36, 85, 113, 138, 172; Interbrand claims, 138, 257; IWW as a, 148, 154; jammers and, 129; Klein, Naomi on, 23–24, 113, 253, 257; left and, 240; loyalty, 85; music and, 32, 128; Omnicom Group, 128; opposition to Starbucks, 128–129, 135, 148; origin of concept, 23; protection of, 26, 28, 171, 178; Starbucks entertainment, 36; symbolic qualities, 172, 262; trendiest, 2. See also intellectual property; Starbucks; trademark Brazil: coffee grower profits, 181; coffee production, 255; first Starbucks in, 85 Bread and Roses, 161 Briggs, Barbara, 182–183, 231 Brits, Konrad, 68, 102, 255 Brooklyn, 18. See also New York; Schultz, Howard Broom, Linda, 178 Browning, Brantley, 190–191 Building Movement Project, 158, 259 building trades. See unions Burlingham, Bo, 45–46, 221, 255, 265 Burros, Marian, 39, 254 Business for Social Responsibility (BSR), 222–223, 266 Butler, Liz, 220 Byers, Emily, 43, 254 Caen, Herb, 21 CAFCOM, 103 Caffe Mediterraneum (Med), 21 Calpotura, Francis, 11 268 I N D E X campus coffee shops: Starbucks, 30, 32, 43, 189; Pura Vida, 211 Canadian Auto Workers, 143–144 capitalism: casino capitalism, 213; China and, 215–216; debate about, 6; definition of, 211; Katzeff, Paul and, 211, 219; Fellner family...