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Contents )( acknowledgments vii Introduction: the new Plainness 1 1 Charmed and Plain tropes 9 2 Language Reform in the Late Seventeenth Century 47 3 natural Magic 88 4 Demonic Eloquence 115 5 Meric Casaubon on Rhetorical Enthusiasm 146 6 John Dryden, new Philosophy, and Rhetoric 174 Conclusion: the Importance of Philosophy of Rhetoric 203 Bibliography 209 Index 227 ...