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Contents
- University of Pennsylvania Press
- Chapter
- Additional Information
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Contents Introduction 1 1. The Rise of Black Consumer Marketing 20 2. The Jackie Robinsons of Advertising and Selling 58 3. Civil Rights and the Advertising Industry 113 4. Affirmative Action and the Search for White Collars 157 5. The Golden Age 206 Epilogue 259 Notes 273 Index 307 Acknowledgments 321 This page intentionally left blank ...
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