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The Philosophy of Rhetoric RHETORIC / COMMUNICATION The Philosophy of Rhetoric is widely regarded as the most important statement of a theory of rhetoric produced in the eighteenth century. Its importance lies, in part, in the fact that the theory is informed by the leading assumptions and themes of the Scottish Enlightenment—the prevailing empiricism , the theory of the association of ideas, the effort to explain natural phenomena by reference to principles and processes of human nature. Campbell’s work engages such themes in an attempt to formulate a universal theory of human communication. Lloyd F. Bitzer presents this classic text with a particular emphasis on Campbell’s theological views, which he demonstrates played an important part in Campbell’s overall view of reasoning, feeling, and moral and religious truth. Lloyd F. Bitzer is a professor of communication arts at the University of Wisconsin, Madison. Southern Illinois University Press 1915 University Press Drive Mail Code 6806 Carbondale, IL 62901 www.siu.edu/~siupress Printed in the United States of America ISBN 0-8093-1418-5 ISBN 978-0-8093-1418-8 LANDMARKS IN RHETORIC AND PUBLIC ADDRESS THE PHILOSOPHY OF Rhetoric George Campbell Edited with a Revised and Expanded Critical Introduction by Lloyd F. Bitzer CAMPBELL SOUTHERN ILLINOIS UNIVERSITY PRESS Campbell-Philosophy of Rhetoric 1 1 9/23/08 2:17:32 PM ...
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