Taking Science to the People: A Communication Primer for Scientists and Engineers

Title Page/Copyright

Taking Science to the People A Communication Primer for Scientists and Engineers Edited by Carolyn Johnsen University of Nebraska Press Lincoln and London © 2010 by the Board of Regents of the University of Nebraska Chapter 2 was originally published in “Viewpoint,” BioScience 56, no. 8 (August 2006): 640–41.© 2006 by the American Institute of Biological Sciences (aibs). Reprinted with permission of aibs, via Copyright Clearance Center. A different version of chapter 5 was originally published in ieee Potentials (November/December 2007). © 2007 by ieee. Reprinted with permission. All rights reserved Manufactured in the United States of America Library of Congress Cataloging-in-Publication Data Taking science to the people: a communication primer for scientists and engineers / edited by Carolyn Johnsen. p. cm. Includes bibliographical references. isbn 978-0-8032-2052-2 (pbk.: alk. paper) 1. Communication in science. I. Johnsen, Carolyn, 1944– q223.t35 2010 501'.4—dc22 2010009017 Set in Quadraat and Meta. Designed by Nathan Putens. ...